TLDR MARKETING 2023-11-16

GOOGLE LAUNCHES NEW PERSONAL SEARCH EXPERIENCE WITH FOLLOW BUTTON AND PERSONALIZED RANKING

Google launched a personalized search functionality with a 'Follow' button, allowing users to subscribe to preferred topics for curated content and updates. This rollout includes modifications to search snippets, notifications on Google Discover, and a new ranking feature that prioritizes frequently visited websites in search results, providing a unique experience for each user.

INSTAGRAM GETS NEW FILTERS FOR THE FIRST TIME IN FOREVER

Instagram introduced a slew of creative updates, including 25 new filters and customizable stickers from personal photos and videos. The updates also include streamlined Reels features like individual clip editing and text-to-speech options.

4 INCREDIBLE ROI PROJECTS FOR (MOST) SUBSCRIPTION PRODUCTS

You can increase revenue for subscription products by refining checkout error messages to boost conversions, optimizing revenue recovery features to address payment issues, setting purchase defaults to annual plans, and discontinuing monthly email receipts to reduce churn.

HOW TO MEASURE BRAND MARKETING: 7 KPIS

It can be challenging to measure the impact of brand marketing as it’s a broad concept and harder to quantify than other channels. This post shares metrics that can be used to illustrate brand awareness and allow you to report on any growth or changes. These include media impressions, brand mentions, customer surveys, and reviews.

APPLY THE KPI TREE TO YOUR PRODUCT MARKETING TEAM

CONTENT CREATION PROCESS: HOW TO PRODUCE UNIQUE CONTENT

The typical content process results in underwhelming content that is dictated by SEO tools or is simply too beginner-level for your target audience. This is usually because brands have writers come up with topics to cover or they rely entirely on SEO tools to decide what and how to write. Instead, you should generate topic ideas from customer feedback or pain points. Then, the writer should interview a subject matter expert and get feedback from them throughout the writing process.

10 TOOLS WE ARE USING AT OUR $5K/MONTH SAAS

This user shares 10 tools they’ve been using daily to build their 6-month-old company, Audionotes. Loop is used for their email marketing, SparkSocial for keyword monitoring, Shots for generating product mockups, and Screen Studio to record their product walkthrough demos.

HOW TO GROW YOUR SAAS WITH ‘STICKY’ FEATURES

THE SNEAKY FLYWHEEL STRATEGIES BEHIND YOUR FAVORITE BRANDS

Flywheels are self-reinforcing loops that compound growth. Companies like Amazon, Uber, Slack, and Houzz developed and implemented their own flywheel strategies to expand rapidly and sustainably in competitive markets.

DIFFERENTIATION VS. DISTINCTION: THE 2 PILLARS OF COMPETITIVE ADVANTAGE

Both differentiation and distinction are essential for brands to stand out in competitive markets. Differentiation is based on a product, service, or brand. It comes from unique features, outstanding customer service, or memorable logos. Distinction is based on the reputation or identity of a business within its industry. A company’s vision, mission, and leadership can all contribute to this. The post includes examples of both pillars.

WORKING ON GROWTH IN AN EARLY-STAGE STARTUP VS. IN A SCALE-UP

Working on growth in an early-stage startup or in a scale-up are two different jobs. Which one best suits your profile and aspirations?

I.D.E.A. FRAMEWORK: HOW TO FIND YOUR NEXT BIG MARKETING IDEA

A 4-step process to generate marketing ideas – including examples.

ECOMMERCE RETURNS: WHY THEY HAPPEN & HOW TO REDUCE THEM

E-commerce stores typically see an 18% return rate. This guide shares strategies to reduce return rates and keep customers happy with an optimized returns process.