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3 EMAIL A/B TEST IDEAS

A/B testing minor changes like CTA button color won’t move the needle. Instead, A/B test sign-up form offers, abandoned cart flow content, and campaign content in your marketing email flows.

LINKEDIN AUDIENCE DEEP DIVE PRODUCES 26% PIPELINE GROWTH

Cognism increased its pipeline by 26% by adjusting LinkedIn Ads to target job functions instead of job titles. Its team started by refining their ICP and identifying exclusions based on industry, job title, and more. Based on this, they created specific segments from their ICP to pursue. This resulted in an increase in engagement rate, pipeline, and impression share among their targeted accounts.

SEMRUSH’S 2024 AI CONTENT MARKETING REPORT

Over 2.6K SMBs use AI for content marketing and/or SEO. 2 in 3 use AI tools for this purpose. The most common use cases are researching content ideas, rewriting and paraphrasing text, and writing content from scratch. 79% of businesses report an increase in content quality and 65% report an improvement in SEO performance when using AI. This report contains more data on AI usage as well as 70 AI prompts for SEO.

2024 SOCIAL MEDIA INDUSTRY BENCHMARK REPORT

This report covers the overall key social media benchmarks for 14 industries including beauty, home decor, and tech. TikTok engagement rates dropped by about 50% this year, but the platform still has the best engagement rate overall. Engagement rates declined about 20% on X compared to last year. Almost every industry earned high engagement rates from holiday-hashtagged posts.

11 TEMPLATES TO LAND LEADS WITH CONTENT

This post contains templated outlines for writing case studies, product update emails, landing pages, and ebooks/whitepapers. Zoom into the carousel for better legibility.

YOUR STARTUP ONLY NEEDS ONE GROWTH CHANNEL

It’s a huge misconception that startups need to scale all channels available to have a fighting chance. In reality, you only need one growth channel to be successful. Dropbox grew from 100K to 33.9M users almost exclusively through referrals. NerdWallet dominated SEO by producing 500 pieces of content per month, resulting in $599M revenue in 2023. MVMT, a direct-to-consumer watchmaker, cracked influencer marketing early on and eventually sold to Movado for $100M.

GOAT’S PATH TO PRODUCT-MARKET FIT — HOW A FAKE SNEAKER SPARKED A $4B IDEA

GOAT's cofounders tried 3 different ventures before finally pivoting to creating an authenticated luxury sneaker marketplace. Shortly after launch, a poorly planned Black Friday promo crashed their site and oversold inventory. Their users were furious, but the silver lining was that this was a signal that they had finally achieved product-market fit. From growing and expanding since then, the cofounders have learned to prioritize reducing friction for users and to go slow with expansion into new markets or products.

COMPETITIVE VS. CONTEXTUAL POSITIONING

This post shares an example of competitive vs. contextual positioning for Chrome vs. Arc Browser.

7 WAYS TO COLLECT ZERO-PARTY DATA THROUGH EMAIL

GOOGLE SUED FOR $2.3BN BY EUROPEAN MEDIA GROUPS OVER DIGITAL AD LOSSES

European media groups, including Axel Springer and Schibsted, filed a €2.1bn ($2.3bn) lawsuit against Google, alleging digital ad losses and antitrust violations. They are claiming that Google's dominance in ad-tech led to less competitive markets and reduced revenues for publishers.

WENDY'S 'DYNAMIC' FIASCO

Wendy's stirred controversy with its announcement of surge pricing experiments. It is facing backlash for plans to implement dynamic pricing, which is making customers uneasy about potential price fluctuations during their fast-food visits. Regardless of how successful the move will be, the announcement should be taken as a lesson on the need to be careful when introducing and marketing such drastic changes to preserve customer trust and brand reputation.

DIGITAL OUTLETS SUE OPENAI FOR UNAUTHORIZED USE OF JOURNALISM

3 news outlets, including The Intercept, Raw Story, and AlterNEt, are joining the fight against the unauthorized use of journalism in AI. The outlets filed a copyright-infringement lawsuit against OpenAI, claiming that thousands of their stories were used by the company to train chatbots without permission, payment, or credit.

HOW JOHNSON BOXES BOOSTED CONVERSIONS BY 20%

A Johnson Box is a highlighted section of text at the top of a direct mail letter, email, or web page designed to grab attention and emphasize key points. Custody X Change, a co‑parenting SaaS product, found through customer research that its comprehensive website content felt overwhelming to some users. The team tested adding simplified Johnson Boxes in the form of navigational jump links. This made it easier for users to locate important information and resulted in a 20% increase in conversions.

THE SILVER LINING: A SIMPLE 3 STEP TECHNIQUE FOR CREATING ADS

The Silver Lining formula for ads involves listing product disadvantages, finding an advantage for each disadvantage, and then using each pair to create a series of ads. This format makes ads both interesting and honest. You can use ChatGPT to come up with additional headline variations to consider.

$20K/MONTH B2B SAAS PAID ADS STRATEGY

A step-by-step breakdown of how a B2B SaaS company increased revenue by 660% MoM via paid search and social. For paid search, the company shifted from using a consolidated campaign structure and broad match to using exact match and a tCPA bidding strategy. For paid social, it used product explainer videos to build retargeting audiences with a video funnel. It then created nurture retargeting campaigns that used testimonials and product demo videos to educate features and results. The company used a mix of creatives to avoid ad fatigue.

21 TIPS TO INCREASE CONVERSION RATE ON SHOPIFY

This guide contains 21 ways to increase conversions in your Shopify store. Examples include adding trust signals and countdown timers, upselling items to checkout pages, gamifying campaigns via spin-the-wheel or egg hunt, and running page-specific promos to increase relevance.

CMO TOOL RECOMMENDATIONS

A curated list of tool recommendations from one marketer to another. Goldcast and Riverside.fm are good for podcasting. Mutiny and Tofu are useful for creating personalized omni-channel content. Clay is a crowd favorite for outbound and prospecting. The post's comment section also contains a wealth of other tool recommendations.

THE EVOLUTION OF USER ONBOARDING AT DATABOX

This article shares insights on Databox's activation journey, detailing four key experiments that boosted activation from 30% to over 40%. Experiments included redesigning the onboarding flow to allow users to explore the product before connecting data, implementing a reverse trial strategy, and offering personalized suggestions. Ultimately, what made the experiments successful was Databox's focus on adding value to different customers' journeys.

HOW TO WRITE COPY FOR EACH STAGE OF THE CUSTOMER LIFECYCLE

This article walks through how to write copy for the five pre-purchase stages of the customer lifecycle. When a user is unaware, they don’t even know they have a problem yet, so the goal of your copy should be to educate them about the problem. Once they are aware of the problem and some solutions, focus on educating on solution categories and differentiate your solution. Finally, when your audience is fully aware of your product and its competitors, drive home the decision to purchase with unique selling points and a sense of urgency.

KEILY BLAIR, ONLYFANS: “WE ARE AN INCREDIBLE UK TECH SUCCESS STORY”

OnlyFans, led by CEO Keily Blair, has seen significant financial growth. The platform has over 3.1M creators and 238.8M fans. It is increasing trust and safety measures, focusing on age verification and content moderation, due to regulatory pressures. OnlyFans, which originated from the UK, has a diverse creator base. The company prioritizes a supportive environment for all creators. It is exploring new revenue streams like microtransactions over traditional subscriptions.

FIVE QUESTIONS TO ASK WHEN INTERVIEWING FOR A PRODUCT MARKETING ROLE

Ask your interviewer about their key customer problems, target market, PMM metrics, and product team partnership.

GOOGLE PAYING SOME NEWS PUBLISHERS TO PUBLISH AI-GENERATED ARTICLES

Google is reportedly paying independent publishers to publish AI-generated articles on their websites using AI models that have not yet been released, offering monthly payouts that amount to more than $10,000 per year in total.

MARKETING CHATGPT PROMPTS

This post contains templated ChatGPT prompts for content repurposing, writing landing page headlines, generating email campaign ideas, optimizing Google Ads, and more.

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GOOGLE UNVEILS MAJOR SEARCH PARTNER NETWORK UPDATE AS IT REMOVES OPT-OUT OPTION

From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Exclusions of certain ad placements at the account level will now apply to the Search Partner Network as well as YouTube and display ads. The change gives advertisers better control and insights into the placement of their ads. It also allows them to address concerns about their ads being placed near inappropriate content.

THREADS WIDENS THE GAP WITH X, WITH TRIPLE THE DAILY DOWNLOADS ON IOS

Threads is dominating the alt-Twitter scene, surpassing X with triple the daily downloads on iOS and more than double on Google Play. Threads' consistent outperformance in daily installs poses a potential threat to X's long-standing dominance in the microblogging space. It may give Meta greater influence over digital conversations and content distribution.

HOW TO AVOID (AND REPAIR) THESE 3 CRITICAL DESIGN BLUNDERS

Design influences about 80% of buying decisions and user satisfaction. Products can only succeed in the long run if they have a well-thought-out design strategy. This case study discusses 3 critical design issues: lack of contrast, missing hierarchy, and poor readability. It also shares an example of how to address those issues with a before and after comparison.

5 STEPS TO OUTDO AMAZON COMPETITION

Amazon tends to overlook SEO, merchandising, and tactical marketing for its products. It often banks on its brand name. This guide covers tips and Amazon tools small brands can leverage to stand out in the crowded marketplace. Improve product pages with A+ Content (enhanced brand content). This Amazon tool enables the addition of better pictures, videos, and charts to tell a brand's story. Amazon Live is also a useful tool for growing a loyal customer base and boosting sales with live, shoppable content.

AI TOOLS FOR LOGOS AND BRANDING

This post describes 3 AI tools that can help generate brand identity assets like logos, color palettes, and fonts. uBrand can create a logo and identity from scratch or can provide an entire brand kit based on an existing website. Namify is a free tool that generates brand name ideas as well as a brand kit. Looka generates brand logos and alsos provide a comprehensive kit with colors, fonts, templates, and more. All 3 tools have a free plan.

META SHARES TIPS ON HOW TO AVOID APPLE’S IN-APP FEES

Meta has provided 4 tactics for avoiding the new 30% Apple service charge applied to promoted in-app content. These include boosting content via desktop or mobile browser, adding prepaid funds, using Meta Business Suite, and using Ads Manager.

HOW TO CREATE A KILLER SELL SHEET THAT GETS RESULTS

A sell sheet should include eye-catching visuals, an attention-grabbing headline, a compelling intro paragraph, product specs and benefits, data visualization, and a clear CTA. This guide includes 3 sell sheet templates.

WHAT IS A GOOD LTV TO CAC RATIO?

The lifetime value of customers relative to the cost of acquiring them is a crucial metric for assessing business health. A favorable ratio, typically 3 or higher, indicates efficient spending on customer acquisition efforts. Industry variations and strategic considerations necessitate the continuous monitoring and optimization of this ratio for sustainable growth and profitability.

HOW FORD TRANSFORMED ITS BRAND FROM BORING TO EXCITING

Ford, the U.S. automaker, was able to make its boring brand exciting by using strategic commitment. Rather than trying to be all things to all people, Ford focused its product line around "American muscle." This enabled the company to create better products, demand higher prices for those products, and build a stronger brand reputation.

OUTCOME-BASED MARKETING: THE CASE FOR A PERSPECTIVE-SHIFT IN B2B

Many B2B marketers work backwards to connect the dots between channel-based KPIs and business performance — and struggle to meet C-suite expectations. This report covers a fluid and agile approach to B2B marketing called outcome-based marketing. The approach starts with a North Star business objective and requires that everything else follow. Its formula is as follows: name the outcome, build a strategy on how to get there as efficiently as possible, and craft the messaging and media plan with an audience-obsessed mindset.

3 STEPS TO CREATING SHAREABLE CONTENT

Creating shareable content contributed greatly to Pretty Little Marketer’s social media growth. The company's formula includes picking a belief as a connection point, choosing a shareable content format, and regularly posting and testing across platforms.

HOW AI WILL INFLUENCE CREATIVE TOOLS: A CONVERSATION WITH REPLIT’S DAVID HOANG

Replit's VP of Marketing and Design David Hoang discusses how AI is revolutionizing product design and development and reshaping the job market for designers by requiring more critical thinking and creativity.

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WHAT’S AT STAKE FOR BIG TECH IN THE SUPREME COURT’S LANDMARK SOCIAL MEDIA CASES

The Supreme Court is deliberating on two pivotal cases that may redefine online speech. It is assessing the application of the First Amendment to social media platforms. These cases, stemming from laws in Florida and Texas challenging tech companies’ content moderation authority, sparked debates on censorship, platform duties, and algorithm influence, with voices from legal scholars to playwrights weighing in on the implications for online speech and platform regulations. Conservatives argue that allowing platforms to moderate content could lead to indirect government-led censorship.

FLOWGPT IS THE WILD WEST OF GENAI APPS

FlowGPT is a platform seeking to establish an “app store” for generative AI models. It allows users to develop and share GenAI-powered apps. The platform faces criticism due to concerns over moderation. Investors view FlowGPT as a promising venture, emphasizing its open ecosystem and plans for expansion, which include mobile apps and revenue-sharing models for creators.

21 B2B MARKETING TACTICS

This post contains 21 B2B marketing ideas that span across content strategy, outbound campaigns, paid ads, and network effects. The tactics are mapped on a graph based on investment level and time to see results.

HOW TO WRITE AD COPY THAT SPEAKS TO YOUR AUDIENCE

THE BEST TIME TO POST ON X

An analysis of over 1 million tweets aimed at finding out the best time to post in order to maximize engagement found that the best time to post is at 11 am on Mondays and Fridays, with engagement rates peaking during weekday lunch breaks and after-work hours. Late-night tweets on Sundays and Thursdays, along with early-morning posts on Mondays, were also effective in boosting engagement.

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KWATCH.IO: ALERTS AND SENTIMENT ANALYSIS FOR KEYWORDS ON X, REDDIT, AND HACKER NEWS

KWatch.io offers real-time alerts when specific keywords appear on X, Reddit, or Hacker News. It can be used for social listening, compiling feedback, monitoring competitors, and more. The tool can also provide sentiment analysis based on the context around keywords. Free and paid plans are available.

STUCK BETWEEN THE NPS, CSAT, AND CES?

Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) measure customer satisfaction and loyalty. By understanding each, marketers can distill unique insights, integrate them into the business strategy, and improve the customer experience. This article explains and compares each of the metrics and provides tips on how to overcome common CX metric challenges, such as a lack of customer response or qualitative input.

GODADDY LAUNCHES A SUITE OF AI TOOLS FOR SMALL BUSINESSES

GoDaddy's Airo is a new AI solution designed to streamline the process of building an online presence for small business owners. Airo can generate logos, create websites, draft and schedule social media copy, set up email marketing campaigns, and place ads on platforms like Instagram and Facebook. GoDaddy says the AI model is fine-tuned to ensure business websites are optimized for search engine performance.

HOW SWITCHING TO MER FOR ADS SAVED MY CLIENT FROM BANKRUPTCY

Marketing Efficiency Ratio (MER) can be calculated by dividing Total Revenue by Total Marketing Spend in a specific timeframe. This metric is useful when running ads on multiple platforms, as each platform tends to over-attribute conversions to itself. Using MER as a North Star metric will reveal when a seemingly great ROAS is actually unprofitable.

THE FUTURE OF GTM IS HERE

This article discusses the transformation occurring in B2B technology companies' go-to-market strategies, highlighting 8 crucial transformations for success. Examples range from focusing on Total Relevant Market (TRM) to adopting fractional leadership. These changes in strategy address the complexities of buyer behavior, shorter SaaS contracts, and the changing role of vendor sales teams.

CONVERSATIONAL AI REVOLUTIONIZES THE CUSTOMER EXPERIENCE LANDSCAPE

Generative AI is emerging as a critical tool for companies aiming to tailor customer experiences on an individual level. This interview discusses the delicate balance between automation and the human touch in revolutionizing customer experience. It covers the strategic integration of AI, emphasizing the importance of breaking down silos and creating personalized, human-readable responses.