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Following criticism from an Adalytics report about ads being displayed on unsuitable websites via its Search Partner Network, Google has introduced updates to provide advertisers with more oversight and control, including impression-level placement reporting and the ability to exclude placements at the account level. The changes will be effective March 4th.
Meta's transition to replace account team members with AI is causing concern among advertisers. Reports indicate that entire teams have been downsized, leading to frustrations about the perceived lack of premium service despite significant ad spend on the platform. These reports contradict Meta's assertions that AI is being used to improve efficiency and streamline operations with benefits to its customers.
A/B testing minor changes like CTA button color won’t move the needle. Instead, A/B test sign-up form offers, abandoned cart flow content, and campaign content in your marketing email flows.
Cognism increased its pipeline by 26% by adjusting LinkedIn Ads to target job functions instead of job titles. Its team started by refining their ICP and identifying exclusions based on industry, job title, and more. Based on this, they created specific segments from their ICP to pursue. This resulted in an increase in engagement rate, pipeline, and impression share among their targeted accounts.
Over 2.6K SMBs use AI for content marketing and/or SEO. 2 in 3 use AI tools for this purpose. The most common use cases are researching content ideas, rewriting and paraphrasing text, and writing content from scratch. 79% of businesses report an increase in content quality and 65% report an improvement in SEO performance when using AI. This report contains more data on AI usage as well as 70 AI prompts for SEO.
This report covers the overall key social media benchmarks for 14 industries including beauty, home decor, and tech. TikTok engagement rates dropped by about 50% this year, but the platform still has the best engagement rate overall. Engagement rates declined about 20% on X compared to last year. Almost every industry earned high engagement rates from holiday-hashtagged posts.
This post contains templated outlines for writing case studies, product update emails, landing pages, and ebooks/whitepapers. Zoom into the carousel for better legibility.
It’s a huge misconception that startups need to scale all channels available to have a fighting chance. In reality, you only need one growth channel to be successful. Dropbox grew from 100K to 33.9M users almost exclusively through referrals. NerdWallet dominated SEO by producing 500 pieces of content per month, resulting in $599M revenue in 2023. MVMT, a direct-to-consumer watchmaker, cracked influencer marketing early on and eventually sold to Movado for $100M.
GOAT's cofounders tried 3 different ventures before finally pivoting to creating an authenticated luxury sneaker marketplace. Shortly after launch, a poorly planned Black Friday promo crashed their site and oversold inventory. Their users were furious, but the silver lining was that this was a signal that they had finally achieved product-market fit. From growing and expanding since then, the cofounders have learned to prioritize reducing friction for users and to go slow with expansion into new markets or products.
This post shares an example of competitive vs. contextual positioning for Chrome vs. Arc Browser.
European media groups, including Axel Springer and Schibsted, filed a €2.1bn ($2.3bn) lawsuit against Google, alleging digital ad losses and antitrust violations. They are claiming that Google's dominance in ad-tech led to less competitive markets and reduced revenues for publishers.