TLDR MARKETING 2024-02-28

GOOGLE UNVEILS MAJOR SEARCH PARTNER NETWORK UPDATE AS IT REMOVES OPT-OUT OPTION

From March 4, advertisers using Performance Max will have access to impression-level placement reporting of Search Partner Network sites. Exclusions of certain ad placements at the account level will now apply to the Search Partner Network as well as YouTube and display ads. The change gives advertisers better control and insights into the placement of their ads. It also allows them to address concerns about their ads being placed near inappropriate content.

THREADS WIDENS THE GAP WITH X, WITH TRIPLE THE DAILY DOWNLOADS ON IOS

Threads is dominating the alt-Twitter scene, surpassing X with triple the daily downloads on iOS and more than double on Google Play. Threads' consistent outperformance in daily installs poses a potential threat to X's long-standing dominance in the microblogging space. It may give Meta greater influence over digital conversations and content distribution.

HOW TO AVOID (AND REPAIR) THESE 3 CRITICAL DESIGN BLUNDERS

Design influences about 80% of buying decisions and user satisfaction. Products can only succeed in the long run if they have a well-thought-out design strategy. This case study discusses 3 critical design issues: lack of contrast, missing hierarchy, and poor readability. It also shares an example of how to address those issues with a before and after comparison.

5 STEPS TO OUTDO AMAZON COMPETITION

Amazon tends to overlook SEO, merchandising, and tactical marketing for its products. It often banks on its brand name. This guide covers tips and Amazon tools small brands can leverage to stand out in the crowded marketplace. Improve product pages with A+ Content (enhanced brand content). This Amazon tool enables the addition of better pictures, videos, and charts to tell a brand's story. Amazon Live is also a useful tool for growing a loyal customer base and boosting sales with live, shoppable content.

AI TOOLS FOR LOGOS AND BRANDING

This post describes 3 AI tools that can help generate brand identity assets like logos, color palettes, and fonts. uBrand can create a logo and identity from scratch or can provide an entire brand kit based on an existing website. Namify is a free tool that generates brand name ideas as well as a brand kit. Looka generates brand logos and alsos provide a comprehensive kit with colors, fonts, templates, and more. All 3 tools have a free plan.

META SHARES TIPS ON HOW TO AVOID APPLE’S IN-APP FEES

Meta has provided 4 tactics for avoiding the new 30% Apple service charge applied to promoted in-app content. These include boosting content via desktop or mobile browser, adding prepaid funds, using Meta Business Suite, and using Ads Manager.

HOW TO CREATE A KILLER SELL SHEET THAT GETS RESULTS

A sell sheet should include eye-catching visuals, an attention-grabbing headline, a compelling intro paragraph, product specs and benefits, data visualization, and a clear CTA. This guide includes 3 sell sheet templates.

WHAT IS A GOOD LTV TO CAC RATIO?

The lifetime value of customers relative to the cost of acquiring them is a crucial metric for assessing business health. A favorable ratio, typically 3 or higher, indicates efficient spending on customer acquisition efforts. Industry variations and strategic considerations necessitate the continuous monitoring and optimization of this ratio for sustainable growth and profitability.

HOW FORD TRANSFORMED ITS BRAND FROM BORING TO EXCITING

Ford, the U.S. automaker, was able to make its boring brand exciting by using strategic commitment. Rather than trying to be all things to all people, Ford focused its product line around "American muscle." This enabled the company to create better products, demand higher prices for those products, and build a stronger brand reputation.

OUTCOME-BASED MARKETING: THE CASE FOR A PERSPECTIVE-SHIFT IN B2B

Many B2B marketers work backwards to connect the dots between channel-based KPIs and business performance — and struggle to meet C-suite expectations. This report covers a fluid and agile approach to B2B marketing called outcome-based marketing. The approach starts with a North Star business objective and requires that everything else follow. Its formula is as follows: name the outcome, build a strategy on how to get there as efficiently as possible, and craft the messaging and media plan with an audience-obsessed mindset.

3 STEPS TO CREATING SHAREABLE CONTENT

Creating shareable content contributed greatly to Pretty Little Marketer’s social media growth. The company's formula includes picking a belief as a connection point, choosing a shareable content format, and regularly posting and testing across platforms.

HOW AI WILL INFLUENCE CREATIVE TOOLS: A CONVERSATION WITH REPLIT’S DAVID HOANG

Replit's VP of Marketing and Design David Hoang discusses how AI is revolutionizing product design and development and reshaping the job market for designers by requiring more critical thinking and creativity.

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