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Early-stage brands should focus on hiring for execution rather than trying to build a full-stack content marketing team. If you outsource content production, ensure that the SEO and content strategy stays in-house. Consider outsourcing SEO strategy once your company reaches scale. Be prepared to address questions about AI and programmatic content from executives when presenting SEO strategies.
Deel went from 0 to 270,000 visits per month and grew revenue to $295M ARR in 4 years. The brand created over 278 glossary pages for topics relating to its product, which altogether generate 45K visits per month. Deel leaned into international SEO, with language-specific subdirectories and a different content strategy for each region. The brand also optimizes for featured snippets, resulting in over 40K featured snippets.
Memory, a new feature in ChatGPT, is now available to all ChatGPT Plus users. The feature allows ChatGPT to recall personalized information when responding to user queries. It can be turned on or off in settings. It's unclear whether or not OpenAI owns the data users ask the bot to remember or whether the company can use the remembered data for its own purposes, such as to train its models. This feature is not currently available in Europe or Korea.
A curated collection of hand-picked Meta and LinkedIn ads from brands like Typeform, Gong, and Webflow. A breakdown for why each ad works is provided when you click into each individual ad.
The Publisher Research Portal, created by the ad-tech consulting group DeepSee, aims to be like SimilarWeb for advertisers. It is designed to enhance transparency in ad tech by evaluating publisher quality, providing advertisers with insights to optimize programmatic advertising strategies and mitigate ad fraud and waste.
As rewatch podcasts like "Office Ladies" and "Fake Doctors, Real Friends" continue to captivate audiences with their behind-the-scenes content and nostalgic appeal, brands are seizing the opportunity to leverage nostalgia bait campaigns. Brands can drive engagement and foster long-term loyalty in an increasingly competitive market by tapping into consumers' emotional memories and creating authentic connections.
This article discusses how Google Ads operates a $100 billion annual revenue machine and breaks down its growth product model and execution. It delves into the role of growth teams in guiding product development and go-to-market strategies, emphasizing the significance of aligning incentives and leveraging machine learning algorithms for both short-term gains and long-term success.
Meta is hosting a virtual event on June 6th that covers business messaging innovations on its social apps, helping brands discover how to create more personal and interactive conversations.
An infographic showing how to incorporate rhythmic styles into your content to guide audience responses.
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Fortune 50 companies like AWS and Google Cloud and fast growing startups like Vercel and Secureframe work with TLDR to reach our audience of over 4 million tech-savvy decision makers with highly customized campaigns (like this one!).
Chinese officials have declared that they vehemently oppose the mandated sale of TikTok by the US, condemning it as unfair competition. They promise to resist the app's full divestment, a stance that may influence TikTok's recommendation algorithm and its valuation as the sale process unfolds.
Consumers now have subscriptions for everything — streaming services, software, and grocery delivery. App subscription fatigue is about to get even worse with AI. Major tech companies are using the AI boom to push consumers toward pricier subscriptions. They're also using consumers' data to help train various gen AI tools, meaning the consumers are effectively paying for these tools twice.
US digital video ad spend is expected to hit $63B in 2024, a 16% increase from the previous year. For the first time, digital video — which includes CTV, social video, and online video — will claim a higher share of budgets than linear TV. Cable subscriptions have continued an annual decrease of 6% each year.
There are scenarios where a narrow keyword focus works and others where a broader topic-based SEO strategy makes more sense. Optimizing for one specific keyword is a bad idea when it's seen as the single key to SEO success or if the goal keyword doesn't match search intent. In general, it's better to target multiple keywords relevant to your core service offering to maximize qualified traffic. Specific keyword optimization does make sense when it's about a niche or single topic or when you know that ranking for a single keyword will provide significant ROI.
Most marketing guides will tell you “sell benefits, not features.” It's the reason why “1,000 songs in your pocket” is an iconic slogan for the iPod. However, to make a marketing campaign even better, go a layer deeper and ask yourself why people want this benefit. For an iPod, the answer could be to get through their commute or to motivate them during their workout. Show these experiences in your campaign to help consumers connect to it. Apple's modern-day advertising for AirPods leans into this strategy.
Fotoram.io is a free photo editor and collage maker. Easel is a drag-and-drop editor that offers thousands of design templates. Photopea is a web-based graphic editor that can be used for web design, image editing, and converting image formats. Animaker can be used to make videos, short videos, or edit live videos.
An infographic that categorizes 25+ GPTs by productivity, writing, programming, and education. Links to each GPT are provided in the post.
Advertisers are facing challenges with Meta's automated ad platform, Advantage Plus, as costs skyrocket and performance declines. This has led to frustration and uncertainty among marketers, who are struggling to get support from Meta amidst ongoing issues and glitches. The inability to effectively manage ad budgets and achieve desired results has left many questioning the reliability of Meta's ad tools.
People don't buy what you do — they buy what you do for them. However, most brands never quite manage to separate these two things. There are 4 different buckets of value a business can really offer: serving a particular group, serving a particular need, below the status quo, and above the status quo. Brainstorm ways your brand offers value in each of these buckets, then identify which feel the most true, unique, or exciting.
This article discusses the drawbacks of conventional growth prioritization frameworks such as Impact + Confidence + Ease (ICE) or Potential + Importance + Ease (PIE). These frames tend to prioritize quick wins over larger strategic projects, which can be detrimental in the long run. Simplify the framework and focus only on business impact and implementation effort. By creating a 2x2 matrix with the 2 factors, growth initiatives can be categorized in 4 boxes: 'Big Bets', 'No Brainers', 'Quick Wins', and 'To consider but not prio'.
This report outlines the dominant 'Segmentation, Targeting, Positioning' (STP) theory of brand competitiveness. It shows how STP theory does not predict or fit with the empirical laws that describe how brands compete, grow, and decline. The report presents evidence that covers many countries and a number of product/service categories which supports a market-based asset theory of brand competitiveness. This theory and evidence provides an explanation of why some brands are bigger than others.
19 startup ideas, each with a unique marketing twist.
The issue underscores challenges in content moderation and the need for more robust enforcement mechanisms.
From quality of life to autonomy and community involvement, this cohort values experiences over material possessions, making them receptive to messaging that resonates with their values and aspirations.
This report covers 10 insights into the preferences, attitudes, and buying behaviors of Gen Z. With Gen Z being the largest demographic group in the US, even a small segment of this population can significantly impact brands. This group tends to be renters and faces challenges in home ownership, shaping their purchasing behaviors. Social media heavily influences their shopping habits, with loyalty driven more by personal values and influencers' opinions than brand identity. They also prefer mobile-first experiences and expect seamless digital customer experiences from brands.
NetLine has released an updated annual analysis of B2B content consumption and demand, drawing from 6.2 million first-party content registrations. User demand for gated B2B content rose 14.3% year-over-year, so marketers shouldn't shy away from it. Brands should give leads some space initially, as users take an average of 31.2 hours to consume content after requesting it. Case studies resonate with high-intent prospects, as these users are 78.5% more likely to pull the trigger on a purchase within the next 12 months.
Magazinesdirect.com, a subscription purchasing website, found from user research that visitors didn't trust the website. In particular, users didn't believe that the site was the official publisher of the magazines they wanted to purchase. The brand tested adding a dynamic tagline beneath the site logo that was unique to each individual magazine landing page. Instead of ‘A Future Publishing Company', the tagline read “The official publisher of [Magazine Name]”. This resulted in a 15% increase in conversions and a 28% increase in revenue.
This article shares 7 tips on leveraging Pinterest for both organic brand awareness and paid acquisition. Recency isn't a large factor in Pinterest's algorithm. You don't need to post a certain amount of times per week to be seen. Bulk uploads work just as well. Optimize the Pins you do have by writing useful descriptions with keywords your target audience searches for and adding alternative text. Include keywords in the Pin's title or image file name. Use Pinterest Trends to see what keywords or topics drive traffic for your competitors. These could be as niche as colors, styles, types of infographics, etc. Lastly, add your products to Pinterest as product Pins. These are shoppable from within the platform.
This article shares five expert-backed strategies for improving pricing. From breaking down prices to enforcing purchase limits, each strategy is designed to tap into the psychology of consumer behavior. Strategies covered include avoiding round numbers and reframing "free" offers to enhance the perceived value of your products or services.
A collection of witty 404 pages to serve as inspiration for copywriting, plus a simple process to create your own.
This guide provides marketers with a 7-step template for crafting productive responses to negative reviews. The recommended approach emphasizes emotional intelligence and constructive solutions, not seeing the reviews as a personal attack. When handled professionally, negative reviews can humanize your brand, validate positive reviews, and even boost profits, as demonstrated by success stories from Zero Bounce, Capsule, and Thankbox.
Counter-positioning is when you choose an enemy that helps customers understand your difference and positions your brand as the obvious alternative. BMW positioned itself as the “ultimate driving machine” and contrasted itself against Mercedes by calling its product the “ultimate sitting machine.” Mercedes was known for its comfort so BMW reframed that strength as weakness. This campaign enabled BMW to grow U.S. sales from 13,000 cars per year to 90,000 per year.
Flynn Slicker got her job at Letterboxd by shooting her shot after the brand reposted one of her viral TikToks on Twitter. In this interview, she shares her experience in the role and the development of the content strategy. From developing a successful TikTok strategy to maintaining an intentional Twitter presence, her experiences offer valuable lessons on cultivating a strong online presence.
Work on building email lists and optimizing websites to create multiple revenue streams that don't rely on any single social media platform.
Instagram is working on Experiment Mode for Reels, while LinkedIn is testing premium company pages and letting users add a custom “subscribe to newsletter” button.
Tools to create presentations, social media posts, digital postcards, resumes, and more.
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Fortune 50 companies like AWS and Google Cloud and fast growing startups like Vercel and Secureframe work with TLDR to reach our audience of over 4 million tech-savvy decision makers with highly customized campaigns (like this one!).
President Biden has signed a foreign aid package that includes a bill that will ban TikTok if China-based parent company ByteDance fails to divest the app within a year. The company plans to contest the law in court, arguing the law is an infringement on the constitutional rights of U.S. users. Uncertainties linger over China's reaction and whether it will even allow a potential sale.
A leaked recording of a Google all-hands meeting revealed concerns about slowing growth in the search ads business. Google's Head of Search, Prabhakar Raghavan, urged more urgency from his organization, citing the increased competition, rising costs, and regulatory challenges as key factors creating the new reality.
Lisa Kennelly, Global Product Marketing Strategist at Klarna, breaks down the importance of personalized retention strategies tailored to individual user needs rather than generic approaches. She advocates for A/B testing to refine tactics, collecting insights through surveys and AI tools. She also stresses the significance of distinguishing between retention and activation issues. Actively gathering feedback during cancellation processes is highly effective for extracting insights for retention tactics.
Cava's unconventional approach to social marketing, which uses self-deprecating humor and memes, is driving engagement and growth as it expands geographically. The strategy has proved effective in cultivating a strong and loyal following, particularly among younger demographics. In addition to inside jokes and funny posts, Cava is also collaborating with comedic creators to build a fun brand persona.
6 SEO courses that each include a certification. 4 of the courses are free, while 2 are paid.
Reddit has become a more common destination for product search. People now add “reddit” to their Google Search queries to get more honest takes, as opposed to trusting testimonials on product sites. Reddit's Dynamic Product Ads allow advertisers to showcase their items within related subreddits. These ads auto-populate in real time, using images and pricing info from advertisers' catalogs. This feature is currently available in public beta.
This post categorizes actionable product marketing metrics into 4 pillars: revenue generation, GTM strategy, retention/product adoption, and enablement. It's important to prioritize 2-3 metrics per quarter. They should be measured as changes between benchmarked time periods and the results after implementing a new initiative.
Squatty Potty developed a solution to a very common problem, but the issue was no one wanted to talk about going #2. With its early marketing, the brand was able to turn a taboo topic into a product people can't stop talking about. Squatty Potty's unconventional “Dookie the Unicorn” ad used humor to educate the audience, which resulted in over 400 million views and a 600% increase in online sales. The brand illustrates the potential health issues linked with traditional toilet posture, which effectively frames the product as a necessary solution. Squatty Potty also legitimizes its offering with authority by promoting its support from doctors and medical studies.
This post explains 8 common reasons why leads don't convert to buyers, as well as solutions for each. If potential customers aren't feeling enough ‘pain' with their current solution, highlight the negatives of the status quo. If they think they don't have the resources to cover the purchase, highlight the ROI of your solution and show how it pays for itself. If they think their current approach is working and are afraid of failure by changing it, quantify the status quo to show them how it's not working.
Clay is a tool that helps users be more thoughtful with their relationships. It attracted over 100M customers, including users from half of the Fortune 500 companies. In this piece, the co-founder shares details about the growth journey and key learnings. Tactics used include gathering extensive feedback before starting to develop the product, focusing on organic growth by leveraging platforms like Product Hunt for targeted launches, and pivoting to serve teams as well as individual users.
The story of how Google Search died, and the people responsible for killing it.
The meaning of status and the pursuit of status have both changed in a technology-first world.
A templated prompt to generate 20 LinkedIn ad variations using advertising formulas like PAS and FAB.