TLDR Index
TLDR Marketing

TLDR MARKETING 2024-04-30

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02STRATEGIES & TACTICS

HOW TO CREATE A CUSTOM 404 PAGE IN WORDPRESS + EXAMPLES

Custom 404 pages can improve the user experience by helping users find what they need and are an opportunity to reflect your brand. This article walks through 3 methods to create a custom 404 page in WordPress, including the Theme File Editor, Page Builder, and 404 Page Plugins. It also includes best practices for 404 pages and examples from real brands.

links.tldrnewsletter.com7 min read

HOW TO THINK ABOUT SEO IF YOU'RE PUTTING TOGETHER A MARKETING STRATEGY

Early-stage brands should focus on hiring for execution rather than trying to build a full-stack content marketing team. If you outsource content production, ensure that the SEO and content strategy stays in-house. Consider outsourcing SEO strategy once your company reaches scale. Be prepared to address questions about AI and programmatic content from executives when presenting SEO strategies.

links.tldrnewsletter.com6 min read

DEEL'S SEO STRATEGY THAT TOOK THEM TO $295M ARR

Deel went from 0 to 270,000 visits per month and grew revenue to $295M ARR in 4 years. The brand created over 278 glossary pages for topics relating to its product, which altogether generate 45K visits per month. Deel leaned into international SEO, with language-specific subdirectories and a different content strategy for each region. The brand also optimizes for featured snippets, resulting in over 40K featured snippets.

links.tldrnewsletter.com11 min read

03RESOURCES & TOOLS

CHATGPT WANTS TO REMEMBER EVERYTHING YOU'VE TOLD IT

Memory, a new feature in ChatGPT, is now available to all ChatGPT Plus users. The feature allows ChatGPT to recall personalized information when responding to user queries. It can be turned on or off in settings. It's unclear whether or not OpenAI owns the data users ask the bot to remember or whether the company can use the remembered data for its own purposes, such as to train its models. This feature is not currently available in Europe or Korea.

links.tldrnewsletter.com2 min read

IMPACTFUL B2B ADS, EXPLAINED

A curated collection of hand-picked Meta and LinkedIn ads from brands like Typeform, Gong, and Webflow. A breakdown for why each ad works is provided when you click into each individual ad.

links.tldrnewsletter.comTool

AD-TECH RESEARCHERS ROLL OUT PORTAL TO HELP ADVERTISERS EVALUATE PUBLISHER QUALITY

The Publisher Research Portal, created by the ad-tech consulting group DeepSee, aims to be like SimilarWeb for advertisers. It is designed to enhance transparency in ad tech by evaluating publisher quality, providing advertisers with insights to optimize programmatic advertising strategies and mitigate ad fraud and waste.

links.tldrnewsletter.com3 min read

04MISCELLANEOUS

THE RISE OF REWATCH PODCASTS & NOSTALGIA BAIT

As rewatch podcasts like "Office Ladies" and "Fake Doctors, Real Friends" continue to captivate audiences with their behind-the-scenes content and nostalgic appeal, brands are seizing the opportunity to leverage nostalgia bait campaigns. Brands can drive engagement and foster long-term loyalty in an increasingly competitive market by tapping into consumers' emotional memories and creating authentic connections.

links.tldrnewsletter.com9 min read

BREAKING DOWN GOOGLE ADS ‘GROWTH PRODUCT' MODEL & EXECUTION

This article discusses how Google Ads operates a $100 billion annual revenue machine and breaks down its growth product model and execution. It delves into the role of growth teams in guiding product development and go-to-market strategies, emphasizing the significance of aligning incentives and leveraging machine learning algorithms for both short-term gains and long-term success.

links.tldrnewsletter.com4 min read