TLDR Index
TLDR Marketing

TLDR MARKETING 2024-04-26

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02STRATEGIES & TACTICS

HOW A DYNAMIC TAGLINE INCREASED CONVERSIONS BY 15% FOR A WORLDWIDE MEDIA BRAND

Magazinesdirect.com, a subscription purchasing website, found from user research that visitors didn't trust the website. In particular, users didn't believe that the site was the official publisher of the magazines they wanted to purchase. The brand tested adding a dynamic tagline beneath the site logo that was unique to each individual magazine landing page. Instead of ‘A Future Publishing Company', the tagline read “The official publisher of [Magazine Name]”. This resulted in a 15% increase in conversions and a 28% increase in revenue.

links.tldr.tech4 min read

HOW TO USE PINTEREST AS A MARKETING TOOL

This article shares 7 tips on leveraging Pinterest for both organic brand awareness and paid acquisition. Recency isn't a large factor in Pinterest's algorithm. You don't need to post a certain amount of times per week to be seen. Bulk uploads work just as well. Optimize the Pins you do have by writing useful descriptions with keywords your target audience searches for and adding alternative text. Include keywords in the Pin's title or image file name. Use Pinterest Trends to see what keywords or topics drive traffic for your competitors. These could be as niche as colors, styles, types of infographics, etc. Lastly, add your products to Pinterest as product Pins. These are shoppable from within the platform.

links.tldr.tech4 min read

5 SIMPLE WAYS TO IMPROVE YOUR PRICING

This article shares five expert-backed strategies for improving pricing. From breaking down prices to enforcing purchase limits, each strategy is designed to tap into the psychology of consumer behavior. Strategies covered include avoiding round numbers and reframing "free" offers to enhance the perceived value of your products or services.

links.tldr.tech4 min read

03RESOURCES & TOOLS

HOW TO WRITE CREATIVE 404 PAGES

A collection of witty 404 pages to serve as inspiration for copywriting, plus a simple process to create your own.

links.tldr.tech1 min read

HOW TO RESPOND TO NEGATIVE REVIEWS ONLINE

This guide provides marketers with a 7-step template for crafting productive responses to negative reviews. The recommended approach emphasizes emotional intelligence and constructive solutions, not seeing the reviews as a personal attack. When handled professionally, negative reviews can humanize your brand, validate positive reviews, and even boost profits, as demonstrated by success stories from Zero Bounce, Capsule, and Thankbox.

links.tldr.tech10 min read

04MISCELLANEOUS

COUNTER-POSITIONING: WHY YOUR BRAND NEEDS AN ENEMY TO GROW FASTER

Counter-positioning is when you choose an enemy that helps customers understand your difference and positions your brand as the obvious alternative. BMW positioned itself as the “ultimate driving machine” and contrasted itself against Mercedes by calling its product the “ultimate sitting machine.” Mercedes was known for its comfort so BMW reframed that strength as weakness. This campaign enabled BMW to grow U.S. sales from 13,000 cars per year to 90,000 per year.

links.tldr.tech6 min read

LETTERBOXD'S SOCIAL MANAGER GOT HER JOB FROM A TIKTOK

Flynn Slicker got her job at Letterboxd by shooting her shot after the brand reposted one of her viral TikToks on Twitter. In this interview, she shares her experience in the role and the development of the content strategy. From developing a successful TikTok strategy to maintaining an intentional Twitter presence, her experiences offer valuable lessons on cultivating a strong online presence.

links.tldr.tech7 min read