Meta's ad-free subscription service in Europe is facing regulatory issues as the Consumer Protection Cooperation Network finds it misleading. The service, designed to let users opt out of ads and data tracking for a fee, has been criticized for pressuring users and lacking clear information. The EU Commission has ruled that the plan does not comply with the Digital Markets Act, and Meta must address these concerns to avoid potential fines.
If you're looking to get in front of marketers, software developers, executives and other tech professionals, consider advertising in TLDR. We have 10 newsletters to choose from and a subscriber base of 4+ million tech professionals to effectively reach your target audience. Learn more [4] about running your first campaign with us.
91% of online consumers in the UK feel overwhelmed by social media ads and 35% have blocked or unfollowed brands due to them. 79% of online shoppers who begin their product searches on retailers' websites or apps typically browse by category, while 65% begin their search using the search bar or filters. Brands should assess their social media campaigns to avoid negative reactions and continuously improve website categorization and search features.
Meta and the Center for Open Science launched a pilot program to give researchers unprecedented access to Instagram user data. It aims to explore the impact of social media on teen well-being. The program will study Instagram's effects on teen social and emotional health across various contexts and regions. Meta will provide a User Guide with data details in August.
88% of carts are abandoned before purchase. To address this, offer limited-time discounts and send triggered text messages to remind customers of their incomplete purchases. Use progress bars on checkout pages to guide users and reduce drop-offs. Automated email reminders and transparent cost disclosures help recover lost sales. Building trust through social proof and offering a money-back guarantee also encourage purchase completion.
To grow Wiz's LinkedIn followers from 30K to 200K, Tom Orbach's team created compelling content with a single clear message per post, engaging visuals, and interactive contests. They emphasized daily engagement and used employee advocacy to extend their reach. This approach, coupled with consistent posting, turned regular updates into viral sensations.
Promote SEO content through ads to maximize value. Use PPC to build links to important SEO content or retarget users to advance them in the buyer's journey. Dominate critical keywords by ranking for them in search while running ads simultaneously. Use PPC for quick results, and use SEO when paid keywords are too expensive.
Wordtune is an AI-powered writing companion that helps rephrase and improve your writing. It can rewrite existing content, create content from scratch based on templates, and summarize videos or text. Wordtune can be used in other tools, such as Slack or Outlook.
55% of holiday shoppers reported Meta helped influence their seasonal purchases. Meta's 19-page holiday marketing playbook focuses on Reels ads and advanced AI tools to optimize creation and targeting. The guide covers how to allocate ad budgets, tips on meeting holiday sales demand, and key dates for planning.
56% of businesses use remarketing for customer acquisition. 79% of consumers prefer offers related to their previous interactions. Remarketing ads outperform regular ads significantly, with retargeting campaigns achieving 10X better results than display/banner ads. Facebook remarketing ads garner 3X more engagement than regular Facebook ads.
A North Star Metric (NSM) is a metric companies use as a focus for their growth. For example, Spotify identified "time spent listening" as its NSM, instead of common metrics like subscriber count or revenue per user. A good NSM measures customer value, encourages engagement, and predicts retention and growth. NSMs should be based on fundamental aspects of the business that are unlikely to change soon.
Netflix's growth model is evolving with the rise of ad-supported memberships, which grew 34% quarter-over-quarter and now account for 45% of sign-ups in available markets. Despite this rapid growth, Netflix's current ad inventory can't keep pace, so significant ad revenue isn't expected until after 2025. To address this, Netflix is developing an in-house ad tech platform set to launch globally in 2025.
The send-from email address doesn't affect deliverability, but using a personalized send-from name, like “name@domain”, can improve open rates and engagement.
A transcript of a podcast with Rory Sutherland, the Vice Chairman of Ogilvy UK, about marketing lessons from his career and creating space for unorthodox ideas.
A 75-slide deck exploring the new consumer economy. It looks at the Gen Z beauty business, new consumer habits in cannabis and nicotine, and why YouTube is an under-appreciated opportunity for consumer brands.
Prime Day set a new record. Shoppers spent $14.2 billion on July 16 and July 17 across various e-commerce sites, up 11% from last year. Mobile shopping drove almost half (49.2%) of that, reaching $7 billion — 18.6% more than last year. Shoppers turned to buy now, pay later for 7.6% of their online spending, amounting to $1.08 billion this year, up 16.4%.
Highland Titles, a souvenir land plot company, found from surveying existing customers that nature conservation was a meaningful factor in their purchase decision. Some other customers questioned what they would get beyond a certificate for the land. The brand tested a new version of bullet points on its website that called out nature conservation, as well as other features the customer gets beyond in the certificate. This resulted in a 12% increase in conversions.
Pricing strategies, which require a deep understanding of buyer behavior and value propositions, are crucial for businesses to remain competitive. Today's buyers prefer to test products and see tangible results before committing, making trust and clear value demonstration vital. Companies should focus on segment-specific value propositions, competitive positioning, and innovative pricing models like free trials or freemium offerings to drive conversions and retention.
Sharing competitors' research in a newsletter can be valuable for your readers and build credibility for you. Good content, even from competitors, should be shared if it offers unique insights or solutions. It also demonstrates your commitment to providing valuable information.
To create great marketing, employees need space to thrive. That's why you should ditch messy and disjointed back office systems and try Rippling [9] — the unified HR, IT, and Finance platform that your people will actually enjoy using.
Speaking at the right events in a high-visibility format can be an invaluable way to cut through the noise and reach your ideal buyer. Establish a strategy for your company's speaking program by identifying the specific goals, target audience, metrics, individuals who will speak, and outside comps. It's also useful to establish 2-3 “platforms” per speaker to provide different angles to pitch, which can then help you identify specific conferences to target. The article includes a Speaking Strategy Template and an Events Tracking Template.
A quick and easy way to get organic Google clicks for each page, visualized in a pivot table with a heat map. This allows you to analyze which pages are experiencing increases or decreases to help inform your SEO strategy. First, set up Google Search Console as your data source in Looker Studio. Next, create a pivot table and use the provided calculated formula to group daily data into months.
A deck that lays out the foundation of how organizations can apply gen AI to marketing in practical ROI-driving use cases. To get started, map and prioritize use cases, designate roles, experiment with pilot programs, measure and evangelize, and operationalize and scale. The common use cases for AI include repurposing content, automating campaign workflows, and product launches. It's also useful for sales enablement and automating RFP responses.
Scissors-Rock-Paper is a metaphor that explains the challenges and opportunities that come from being a small (scissors), medium (rock), or large (paper) company. Young/small companies must focus — like a sharp pair of scissors — which helps them get market share from big but unfocused papers. Medium-sized companies add new products and/or sub-brands, so they lose some focus but can still crush scissors with their momentum. Large companies have more product lines, which allows them to cover rocks with their resources, but still lose to hyper-focused scissors. Young brands should lean into being hyper-focused rather than simply copying the big players in their industry. Companies should also be prepared to reposition the brand at each stage of the Scissors-Rock-Paper cycle.
Cold emails enable direct conversations with users, providing valuable feedback and building relationships. This method allows precise targeting of ICPs, resulting in low customer acquisition costs. Cold email strategies operate in stealth mode, preventing competitors from reverse-engineering your methods. By focusing on user engagement, idea validation, and scaling, early-stage startups can achieve rapid growth and product-market fit.
Chinese-owned platforms Shein and Temu have rapidly grown to challenge Amazon's dominance in the U.S. ecommerce market driven by aggressive marketing, innovative supply chain management, and a focus on under-served demographics, despite facing logistical pressures and ethical scrutiny.
After years of contentious relationships with academic researchers, Meta is opening a small pilot program that will allow a handful of them to access Instagram data in order to study the app's effect on the well-being of teens and young adults. Documents released by a whistleblower in 2021 showed that the company's own research has repeatedly found that Instagram can harm teenagers, especially teenage girls. Some are skeptical about how helpful Meta's pilot program will be, since the tech giant has ultimate control over the data that is handed over, but many agree it's a small step in the right direction.
This article examines the impact of social media saturation, where over 5 billion users and constant content production create a chaotic landscape for brands. Audiences struggle to engage with the overwhelming amount of content, so brands should focus on originality, understand their audience's preferences, and set new success metrics. It is important to think creatively and have a flexible strategy when navigating the complexities of modern social media.
Wednesdays and Thursdays stand out as peak days for email marketing across industries, with higher open and click rates noted. Businesses in food and beverage experience peak open rates on Tuesdays and click rates on Fridays. Apparel and accessories favor Tuesdays for open rates and Wednesdays for clicks, mirroring trends in health and beauty sectors. Sporting goods, surprisingly, show Sunday as the top day for click rates, differing from other sectors.
Including a pricing page on your site helps prospects understand your offerings without needing a sales interaction, preventing them from turning to competitors for pricing information. Transparency reflects confidence in your product, making it easier to handle objections early. While some argue that complex products require sales conversations to determine pricing, the friction created by hiding prices often outweighs the benefits. Hiding pricing pushes the potential sticker shock to the sales conversation, which decreases sales efficiency and increases CAC.
Blog posts can be effective for driving organic traffic and revenue. This post provides 7 blog post templates: How-to post, List post, Beginner's guide, Review post, Statistics, Response post, and Alternatives.
SEO 2.0 is a combination of SEO, AI-assisted workflows, no-code/low-code tools, and a team of AI-assisted writers. This course covers 7 lessons including how to capture demand profitably, building high-quality content, creating linkable assets using AI, and more.
CommandBar, a B2B digital adoption tooling company, has reached around 25M end users and is growing at 300% each year. The company achieved this growth by deeply understanding user pain points when designing its product, repositioning the brand into its own category, and providing an extremely personalized sales strategy. Its marketing strategy includes high-quality blog content that actually keeps readers engaged, sponsored podcasts and newsletters, and incentivizing customers to leave reviews on comparison sites.
Follower count is not a vanity metric. Today, follower growth is important for expanding the marketing funnel. Focus on shareability for static content and using series content to attract followers for short-form videos. Series content is a consistent content type that includes “on the next episode” type of language or thinking within the content.
Rumors of the death of writing have been greatly exaggerated. Even in the age of AI assistance, the best marketing creative is still written by and for humans.
Danny Sullivan, the Google Search Liaison, said that he expects the next core algorithm update to roll out in the coming weeks. These updates are not scheduled to a particular day, but rather launched once fully tested and approved.
82% of Roblox users appreciate in-experience brand content such as avatar items and mini-games, while 78% enjoy immersive brand experiences on the platform. 75% of users are also more likely to notice brands advertising there compared to other platforms. 73% perceive these brands as category leaders, and 75% consider them innovative and unique. Video ads on Roblox have also shown positive results, increasing visitation rates to brand experiences and social media interactions.
Inspiration drives users to action by showing them something they want. Fear triggers “loss aversion”, and pictures of faces naturally grab attention due to human nature. This post includes un-ignorable content examples from Codie Sanchez, Lenny Rachitsky, and Mr Beast.