TLDR MARKETING 2024-07-17

🆓 Get free weekly writing learnings every Wednesday

GOOGLE: CORE UPDATE EXPECTED IN THE COMING WEEKS

Danny Sullivan, the Google Search Liaison, said that he expects the next core algorithm update to roll out in the coming weeks. These updates are not scheduled to a particular day, but rather launched once fully tested and approved.

82% OF ROBLOX USERS LOVE IN-EXPERIENCE BRAND CONTENT

82% of Roblox users appreciate in-experience brand content such as avatar items and mini-games, while 78% enjoy immersive brand experiences on the platform. 75% of users are also more likely to notice brands advertising there compared to other platforms. 73% perceive these brands as category leaders, and 75% consider them innovative and unique. Video ads on Roblox have also shown positive results, increasing visitation rates to brand experiences and social media interactions.

BECOME UN-IGNORABLE: 12 WAYS TO HOOK PEOPLE

Inspiration drives users to action by showing them something they want. Fear triggers “loss aversion”, and pictures of faces naturally grab attention due to human nature. This post includes un-ignorable content examples from Codie Sanchez, Lenny Rachitsky, and Mr Beast.

ESSENTIAL POST-PURCHASE CX

85% of online shoppers hesitate to re-order from a retailer after a poor delivery experience. Over 80% of consumers expect regular updates through the order fulfillment process. Trust is built through seamless order tracking, responsive technical support, and hassle-free return and refund processes. Free shipping, quick customer service, and leveraging real-time info also play key roles in converting one-time buyers into lifelong advocates.

LINK EXCHANGE (OR LINK SWAP) RISKS AND BENEFITS

Link exchanges are a link-building tactic where you link to a website, and they link back to you. Google's link spam guidelines say “excessive link exchanges” are against its policies, but reciprocal linking is natural and not bad for SEO. Thoroughly check the website's quality and relevance and avoid link networks or PBNs. Conduct link exchange outreach by pitching post ideas or proactively mentioning the site in a post.

HOW TO USE SCREAMING FROG + CHATGPT TO MAP RELATED PAGES AT SCALE

A guide on how to use Screaming Frog and ChatGPT's API to map related pages on your website. First, use an existing custom Custom Javascript in Screaming Frog to get an export of the URLs with vector embeddings, which represent the relationships. Then, use the provided Python script in Google Colab to map the most relevant other URLs to each of the URLs.

STREAMLINE YOUR TICKET SALES ON TIKTOK WITH EVENTBRITE

TikTok partnered with Eventbrite to streamline ticket sales for live experiences on TikTok. Events can be managed directly within the app. This new feature lets fans purchase tickets without leaving TikTok, simplifying the process for both organizers and attendees. Event organizers can easily link events to their videos, and users will see the most relevant events based on their location.

GOOGLE NOW DEFAULTS TO NOT INDEXING YOUR CONTENT

WHY CONTENT MARKETING AS WE KNOW IT IS DYING

Megan Morreale, former Head of Content Marketing at Reddit and Taboola, believes that the traditional content marketing role is fading. Companies now prefer specialized roles focusing on specific aspects like SEO, email, or social media. Morreale advises content marketers to leverage their skills in more strategic, revenue-driven roles within growth or product marketing teams.

GROWTH CHANNEL RANKING CHART

A chart that maps out growth channels, comparing brand-building vs. pipeline-generation and difficult vs. easy.

HOW TO WIN ON LINKEDIN

Commenting, creating content in batches, diversifying content formats, and utilizing polls are key ways to increase engagement on LinkedIn.