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91% of online consumers in the UK feel overwhelmed by social media ads and 35% have blocked or unfollowed brands due to them. 79% of online shoppers who begin their product searches on retailers' websites or apps typically browse by category, while 65% begin their search using the search bar or filters. Brands should assess their social media campaigns to avoid negative reactions and continuously improve website categorization and search features.
Meta and the Center for Open Science launched a pilot program to give researchers unprecedented access to Instagram user data. It aims to explore the impact of social media on teen well-being. The program will study Instagram's effects on teen social and emotional health across various contexts and regions. Meta will provide a User Guide with data details in August.
88% of carts are abandoned before purchase. To address this, offer limited-time discounts and send triggered text messages to remind customers of their incomplete purchases. Use progress bars on checkout pages to guide users and reduce drop-offs. Automated email reminders and transparent cost disclosures help recover lost sales. Building trust through social proof and offering a money-back guarantee also encourage purchase completion.
To grow Wiz's LinkedIn followers from 30K to 200K, Tom Orbach's team created compelling content with a single clear message per post, engaging visuals, and interactive contests. They emphasized daily engagement and used employee advocacy to extend their reach. This approach, coupled with consistent posting, turned regular updates into viral sensations.
Promote SEO content through ads to maximize value. Use PPC to build links to important SEO content or retarget users to advance them in the buyer's journey. Dominate critical keywords by ranking for them in search while running ads simultaneously. Use PPC for quick results, and use SEO when paid keywords are too expensive.
Wordtune is an AI-powered writing companion that helps rephrase and improve your writing. It can rewrite existing content, create content from scratch based on templates, and summarize videos or text. Wordtune can be used in other tools, such as Slack or Outlook.
55% of holiday shoppers reported Meta helped influence their seasonal purchases. Meta's 19-page holiday marketing playbook focuses on Reels ads and advanced AI tools to optimize creation and targeting. The guide covers how to allocate ad budgets, tips on meeting holiday sales demand, and key dates for planning.
56% of businesses use remarketing for customer acquisition. 79% of consumers prefer offers related to their previous interactions. Remarketing ads outperform regular ads significantly, with retargeting campaigns achieving 10X better results than display/banner ads. Facebook remarketing ads garner 3X more engagement than regular Facebook ads.
A North Star Metric (NSM) is a metric companies use as a focus for their growth. For example, Spotify identified "time spent listening" as its NSM, instead of common metrics like subscriber count or revenue per user. A good NSM measures customer value, encourages engagement, and predicts retention and growth. NSMs should be based on fundamental aspects of the business that are unlikely to change soon.
Netflix's growth model is evolving with the rise of ad-supported memberships, which grew 34% quarter-over-quarter and now account for 45% of sign-ups in available markets. Despite this rapid growth, Netflix's current ad inventory can't keep pace, so significant ad revenue isn't expected until after 2025. To address this, Netflix is developing an in-house ad tech platform set to launch globally in 2025.
The send-from email address doesn't affect deliverability, but using a personalized send-from name, like “name@domain”, can improve open rates and engagement.
Types of content brands should have include a founding story, a social show, collaborations with influencers, athletes, or customers, and BTS content.
A transcript of a podcast with Rory Sutherland, the Vice Chairman of Ogilvy UK, about marketing lessons from his career and creating space for unorthodox ideas.