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Vimeo holds 4.1% of the highly competitive video platform market. By focusing on the specific needs of independent creators, it built a loyal user base despite competition from giants like YouTube. Strategic partnerships with companies like Simon Data and Salesforce improved user engagement and retention. Vimeo also invested in business video creation tools, creator tools, and SEO optimization tools to strengthen its value to various user segments.
Duolingo's 2022 app redesign initially sparked significant outrage, but the CEO maintained that the changes were science-based and aimed at improving the experience for new learners. A year later, the app experienced a 63% increase in daily active users and a 44% revenue boost. Brands should ensure that major changes align with their core values rather than chasing trends. To prepare for such changes, gradual rollouts, self-help resources, and incentives for early adopters are essential. Feedback loops should be implemented, along with metrics to monitor performance.
Timothy Davis, Spotify's head of performance marketing, shares when and how to start investing in performance marketing and common mistakes companies make.
Technical SEOs need to understand web standards, the right HTML page structure, how browsers work, source code vs. rendered HTML, and how to debug Javascript issues.
A collection of templated email subject lines and examples.
This shift raises questions about user response, with ad-tech experts predicting the end of cookies will now be driven by consumer preferences. Google's Privacy Sandbox, intended to replace cookies, has faced scrutiny and mixed results. The details of Google's user prompts and opt-out mechanisms remain unclear, but their impact on third-party cookies could be substantial.
Reddit's new Lead Generation Ads allow Redditors to provide advertisers with key information (such as name and email) without leaving the platform. During beta testing, advertisers across various industries saw improvements in lead quality and campaign performance. Zapier's integration allows advertisers to seamlessly send leads directly into their CRM of choice, automate lead segmentation and outreach processes, and more.
Users go through 5 stages before they become buyers: problem unaware, problem aware, solution aware, product aware, and most aware. This post recommends the types of content to create for each stage in order to drive more sales.
Brands need to personalize their outreach by focusing on individual influencers and their preferences. Combining no-strings-attached and barter deals can offer flexibility while ensuring content creation. Providing influencers with product choices can boost acceptance and posting rates while reducing waste. Seeking usage rights for influencer content helps maximize its value across marketing channels. To prevent devaluing products, brands should manage gifting volume carefully and space out activations with repeat influencers.
This article explores the strategic use of user-generated content (UGC) to enhance brand visibility and boost sales. UGC provides social proof, making it easier for potential customers to relate to and trust a brand. To encourage UGC, brands can create Instagrammable moments, run contests, and engage directly with customers, fostering a sense of community and encouraging more content creation. This approach not only reduces content creation costs but also enhances brand credibility and engagement.
Within the upload flow in TikTok, you can now either choose a frame from the video to be your thumbnail image or tap on the “Upload” option to add your own custom visual for your hero image.
Segmenting SMS audiences can lead to more effective communication and increased sales. Key segments such as VIP subscribers, location-based groups, and those preferring SMS over other channels allow for delivering more relevant and timely messages. This targeted strategy not only boosts engagement but also helps build stronger relationships by addressing specific customer needs.
Without the Growth Mindset, your company will not have predictable, sustainable, and defensible growth. Creating an internal experimentation program reinforces the Growth Mindset, especially when everyone understands the goal is learning, not nonstop wins. The program should include a weekly Experimentation Review Meeting in which you review results, get feedback, and make decisions. Async rituals, such as experiment-focused Slack channels, are also useful to ensure everyone has visibility into active tests, initial results, and failures.
Companies need to stop requesting free work from job candidates. Some marketers avoid roles requiring unpaid tasks, while others complete assignments only to be ghosted or see their ideas used without credit. Instead of large projects, companies can ask candidates to share highlights of their previous work or discuss anonymized examples of their strategies. They can also compensate candidates for interview assignments, portfolio reviews, and case study presentations.
Engaging with political figures or participating in election-related memes and trends is generally discouraged due to potential backlash. Brands should consider going dark during key election dates to avoid competing with political content. Crisis events also call for pausing brand content, as it won't succeed during times of public distress. Decisions on when to resume posting should be based on public sentiment.
Simple but profound quotes about marketing from "Simple Marketing for Smart People."
An interview with the Founder of DZ, an “unlimited” marketing agency that's on track to pull in $10 million this year.
Rewrite your LinkedIn profile with bullets, take out the corporate speak, and include a CTA as if you're the product.
This report provides insights into social media performance across various industries based on data from 100 profiles per vertical. It includes metrics like overall impressions, audience growth rates, engagement rates, and posting frequency, averaged over a 30-day period. Although the sample size is small, the report provides a specific target for sectors to compare their performance. It also covers Instagram impression stats and Facebook and Instagram posting frequencies.
The top UX trends this year, including AI-generated content, real-time analytics, and emotional design, are all aimed at enhancing user engagement and satisfaction. The trend towards inclusive accessibility and seamless cross-app experiences reflects a broader shift towards more personalized and integrated digital experiences. Staying ahead of these trends is vital for businesses to remain competitive and meet evolving customer expectations.
Even the best marketers send out email campaigns with silly errors. This post includes a proofing framework that covers a checklist of 18 items to do before sending your next mass email. Tips include clicking on every link incognito, checking the post-click journey, previewing formatting on all devices, and compressing images.
Appfigures ranks the top free and paid apps in every category and every country on an hourly basis. It includes apps from iOS App Store, Google Play, Amazon, Mac, Apple TV, and iMessage. App categories include books, entertainment, kids, and shopping.
Start early when preparing for the holiday email rush to handle the extended shopping season. Ensure your emails look good in both light and dark modes and test across devices. Gradually warm up your IP, increasing volume by 10-20% weekly to build a solid sender reputation. Segment your list to target engaged users using demographic and behavioral data. Validate your email addresses to maintain a healthy sender reputation. Continuously A/B test different elements of your emails.
Companies should prepare a crisis communication plan to use in the event that misinformation, misleading content, negative UGC, or hoaxes about the brand begin to spread online. Never attack an online user directly and only respond to a harmful message if it gets widespread attention first. When responding, consider the objective of your message and explain the “why” in your response.
Make your CTA buttons full-width, stack information vertically, reduce image size, and use easy to read sans serif fonts.
Improve feature adoption by defaulting new functions to "on," making them instantly accessible and reducing the need for marketing campaigns.
Position your content by being the expert, storyteller, builder, and reporter.
Not fitting in is now a badge of honor. Individuals value subcultures grounded in nuance and authenticity over broad appeal. This 38-page report highlights this year's popular subtopics and subgenres, including astrology, video games, golf, and investing. Women empowerment has also increased demand for women-centric content, with expectations for brands to consider their needs in product design and advertising.
For the first time, the Olympics will have an equal number of women and men athletes. This has sparked high interest in campaigns centered around women's sports, athletes, and teams.
SonicJobs, an AI-powered application platform, found that while many users signed up, few applied for their first job. The team discovered users used varying terms to search for similar jobs. They tested a new welcome email featuring a personalized list of job categories based on users' exact search terms. This approach doubled the activation rate and halved the brand's CPA.
More than 35% of users read their emails in dark mode. Design emails to look good in both light and dark modes, using high-contrast colors and transparent PNGs. Ensure icons and logos are visible in dark mode by using outlines or alternative designs. Test your emails across different devices and email clients for a consistent experience.
The 4A Framework organizes topics into 4 categories: actionable, analytical, aspirational, and anthropological. 'Actionable' includes tactical content like tips and guides. 'Analytical' covers breakdowns such as trends and data. 'Aspirational' shares stories of practical application, while 'Anthropological' explains why something is the way it is through observations or comparisons. This framework helps generate new content ideas around a core topic.
Meta introduced an updated URL ingestion process that detects existing offers on websites and incorporates them into ads. The new feature automatically showcases discounts and promo codes based on the URL entered and optimizes display timing for higher viewer responsiveness. Advertisers can edit these offers during campaign setup.
A list of Custom GPTs that help with creating and utilizing Excel worksheets, scientific research and patent exploration, creating slide decks, and more.
During and after Crowdstrike's global outage last week, the brand swiftly implemented a comprehensive communications response. It created a ‘Remediation and Guidance Hub' on its blog, including a letter from the CEO, technical details, and additional resources, with a website banner directing users to the hub. CrowdStrike provided regular updates on X and LinkedIn, conducted 2 broadcast interviews on the morning the issue occurred, and added support content on YouTube. The messaging across all channels was tight, specific, empathetic, and apologetic.
Marketing should target the instinctive mind rather than relying on conscious persuasion. Brands thrive by tapping into the familiar and layering positive associations over time. Marketers should understand and address negative brand associations in potential customers to avoid stagnation.
Tommy Walker, founder of Content Studio, created a 7-minute-long survey to capture how content marketers feel about their work, careers, and how they manage their projects.
A POV on what a CMO's resume in 2030 will look like, with social media being the backbone.
Write better ad copy by creating scarcity, leaving letters out, and asking questions.
Google announced it will no longer phase out third-party cookies in its Chrome browser, citing the need for more comprehensive solutions that balance user privacy and industry requirements. This decision comes after multiple delays and feedback from advertisers and regulators indicating that the transition was more complex than anticipated. Instead, Google will implement a new system that allows users to make informed choices about their web browsing privacy settings.
Amazon and the Better Business Bureau have filed a joint lawsuit against a site that is allegedly selling fraudulent positive reviews on Amazon product pages and Better Business Bureau profiles to “bad actors”.
Direct traffic to a landing page to match it with the audience seeing the off-site message. This increases the likelihood that visitors will be educated and primed by the landing page content to purchase the product. Traffic can be sent to a product-specific landing page or product page if the user is searching for a specific item or model number. This creates a seamless customer journey and moves shoppers through the funnel.
GTM planning pitfalls include mathism, which over-relies on numerical analysis, and incrementalism, which stifles innovation with cautious steps. Departmentalism creates silos and undermines customer-centric strategies, while growthism prioritizes short-term gains at the expense of sustainable growth. Idealism results in unrealistic plans disconnected from current realities. This article presents 3 frameworks to address and overcome these issues: MOVE, CAT, and the 8-Pillar GTM Operating System.
The Summer of SEO is a free email series that includes tips and insights to get you real results. Topics covered include category page SEO, audience & keyword research, link building, and more. Each email will feature insights from multiple SEOs. The series is sponsored by Screaming Frog and launches on August 1st.
77% of shoppers specifically seek out websites with ratings and reviews before they commit to a business or product. Companies should reach out to customers to ask if they'll provide positive feedback to use on the website. Start by asking customers a series of questions to gather valuable information, rather than leaving it up to them to write the testimonial from scratch. This article provides a 5-point testimonial template that can be filled in with the information gathered from the questions.
Brands like Graza and Fishwife are standing out with vibrant, Instagram-worthy packaging that breaks from past minimalistic trends. While visually striking designs can capture attention, blindly following trends may not foster long-term brand loyalty. Instead, successful brands focus on unique storytelling, understanding their audience, and differentiating themselves from competitors.