TLDR MARKETING 2024-07-25

HOOTSUITE: Q2 SOCIAL MEDIA BENCHMARKS

This report provides insights into social media performance across various industries based on data from 100 profiles per vertical. It includes metrics like overall impressions, audience growth rates, engagement rates, and posting frequency, averaged over a 30-day period. Although the sample size is small, the report provides a specific target for sectors to compare their performance. It also covers Instagram impression stats and Facebook and Instagram posting frequencies.

TIKTOK SHOP SPEND JUMPS DURING DEALS FOR YOU DAYS

5 UX TRENDS TO WATCH THIS YEAR

The top UX trends this year, including AI-generated content, real-time analytics, and emotional design, are all aimed at enhancing user engagement and satisfaction. The trend towards inclusive accessibility and seamless cross-app experiences reflects a broader shift towards more personalized and integrated digital experiences. Staying ahead of these trends is vital for businesses to remain competitive and meet evolving customer expectations.

HOW SIMPLIFYING A HOMEPAGE BOOSTED SIGN-UPS BY 9%

THE SMARTER-NOT-HARDER GUIDE TO CONTENT MARKETING

CHECKLIST: 18 THINGS TO CHECK BEFORE SENDING YOUR NEXT EMAIL

Even the best marketers send out email campaigns with silly errors. This post includes a proofing framework that covers a checklist of 18 items to do before sending your next mass email. Tips include clicking on every link incognito, checking the post-click journey, previewing formatting on all devices, and compressing images.

TOP RANKED APPS, UPDATED HOURLY

Appfigures ranks the top free and paid apps in every category and every country on an hourly basis. It includes apps from iOS App Store, Google Play, Amazon, Mac, Apple TV, and iMessage. App categories include books, entertainment, kids, and shopping.

GET A JUMP START ON HOLIDAY EMAIL MARKETING

Start early when preparing for the holiday email rush to handle the extended shopping season. Ensure your emails look good in both light and dark modes and test across devices. Gradually warm up your IP, increasing volume by 10-20% weekly to build a solid sender reputation. Segment your list to target engaged users using demographic and behavioral data. Validate your email addresses to maintain a healthy sender reputation. Continuously A/B test different elements of your emails.

HAS SOCIAL MEDIA MADE SIGHTSEEING DEEPLY UNCOOL?

WHEN UGC GOES WRONG: HOW SMART BRANDS REACT TO CONTROVERSY

Companies should prepare a crisis communication plan to use in the event that misinformation, misleading content, negative UGC, or hoaxes about the brand begin to spread online. Never attack an online user directly and only respond to a harmful message if it gets widespread attention first. When responding, consider the objective of your message and explain the “why” in your response.

HOW I OPTIMIZE LANDING PAGES FOR MOBILE DEVICES

Make your CTA buttons full-width, stack information vertically, reduce image size, and use easy to read sans serif fonts.

THE DEFAULT ADOPTION TRICK

Improve feature adoption by defaulting new functions to "on," making them instantly accessible and reducing the need for marketing campaigns.

THE 8 CONTENT POSTURES

Position your content by being the expert, storyteller, builder, and reporter.