TLDR MarketingJuly 24, 2024

TLDR MARKETING 2024-07-24

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01NEWS & TRENDS

SIRIUSXM MEDIA: CULTURE TRENDS REPORT 2024

Not fitting in is now a badge of honor. Individuals value subcultures grounded in nuance and authenticity over broad appeal. This 38-page report highlights this year's popular subtopics and subgenres, including astrology, video games, golf, and investing. Women empowerment has also increased demand for women-centric content, with expectations for brands to consider their needs in product design and advertising.

culturetrends2024.siriusxmmedia.com11 min read

WHAT ADVERTISERS NEED TO KNOW ABOUT THE 2024 PARIS OLYMPICS

For the first time, the Olympics will have an equal number of women and men athletes. This has sparked high interest in campaigns centered around women's sports, athletes, and teams.

links.tldrnewsletter.com4 min read

02STRATEGIES & TACTICS

HOW SONICJOBS DOUBLED THEIR ACTIVATION BY TWEAKING ONE EMAIL

SonicJobs, an AI-powered application platform, found that while many users signed up, few applied for their first job. The team discovered users used varying terms to search for similar jobs. They tested a new welcome email featuring a personalized list of job categories based on users' exact search terms. This approach doubled the activation rate and halved the brand's CPA.

linkedin.com2 min read

HOW TO OPTIMIZE EMAILS FOR DARK MODE

More than 35% of users read their emails in dark mode. Design emails to look good in both light and dark modes, using high-contrast colors and transparent PNGs. Ensure icons and logos are visible in dark mode by using outlines or alternative designs. Test your emails across different devices and email clients for a consistent experience.

linkedin.com2 min read

THE 4A FRAMEWORK: WRITE 1 IDEA IN 1,000 UNIQUE WAYS

The 4A Framework organizes topics into 4 categories: actionable, analytical, aspirational, and anthropological. 'Actionable' includes tactical content like tips and guides. 'Analytical' covers breakdowns such as trends and data. 'Aspirational' shares stories of practical application, while 'Anthropological' explains why something is the way it is through observations or comparisons. This framework helps generate new content ideas around a core topic.

linkedin.com3 min read

03RESOURCES & TOOLS

META'S ADDED A NEW WAY TO INCORPORATE OFFERS INTO YOUR ADS

Meta introduced an updated URL ingestion process that detects existing offers on websites and incorporates them into ads. The new feature automatically showcases discounts and promo codes based on the URL entered and optimizes display timing for higher viewer responsiveness. Advertisers can edit these offers during campaign setup.

socialmediatoday.com2 min read

15 CUSTOM GPTS FOR PRODUCTIVITY

A list of Custom GPTs that help with creating and utilizing Excel worksheets, scientific research and patent exploration, creating slide decks, and more.

practicalecommerce.com3 min read

04MISCELLANEOUS

CROWDSTRIKE CRISIS COMMS CASE STUDY

During and after Crowdstrike's global outage last week, the brand swiftly implemented a comprehensive communications response. It created a ‘Remediation and Guidance Hub' on its blog, including a letter from the CEO, technical details, and additional resources, with a website banner directing users to the hub. CrowdStrike provided regular updates on X and LinkedIn, conducted 2 broadcast interviews on the morning the issue occurred, and added support content on YouTube. The messaging across all channels was tight, specific, empathetic, and apologetic.

carilu.com8 min read

TRYING TO PERSUADE AND OTHER BIG MISTAKES MARKETERS MAKE

Marketing should target the instinctive mind rather than relying on conscious persuasion. Brands thrive by tapping into the familiar and layering positive associations over time. Marketers should understand and address negative brand associations in potential customers to avoid stagnation.

hbr.org13 min read