Parse notes
Sponsored
Reach your target audience while they are actively engaged and reading content. TLDR offers 10 newsletters and has over 4 million tech professional subscribers including software developers, marketers, and executives to help you reach your audience effectively. Learn more [4] about running your first campaign with us.
Reddit's updated robots.txt file now prevents non-Google search engines from indexing its latest content unless they comply with specific agreements. This move, aimed at protecting Reddit's data from being used for AI training without permission, leaves Google as the main platform still showing recent Reddit results.
The personal consumption expenditures (PCE) index rose 0.1% in June, with a YoY measure of 2.5%, the lowest since early 2024. Goods prices decreased due to lower energy costs, while service sector prices continued to rise. Real disposable incomes increased by 0.1%, and personal consumption expenditures rose by 0.2%, indicating a preference for goods over services. Low-income households have depleted their pandemic savings, contributing to ongoing financial stress.
The "Identity Marketing" technique involves adding "er" to actions, turning them into identities and making people more likely to engage. By shifting the focus from an action to a role, such as becoming a "beta tester" instead of just upgrading, marketers can tap into a psychological motivator. This strategy, combined with using emojis in social media handles, fosters a sense of belonging and can increase participation.
To get more mileage out of your videos, turn them into SEO-optimized articles. Then put those articles through ChatGPT to turn them into social posts (sample prompts are provided in the post). You can also break your videos into chapters or topic-specific clips to cater to more people. If your video quality's good, turn them into podcast episodes or chunk them into small easy-to-listen episodes (ie. 5-8 mins each).
Unifire repurposes audio, text, and video content into 32+ content formats, such as social media posts, newsletters, or blog posts. Once your content is generated, you can edit, share, and collaborate on it with others. The tool is designed to create content based on your tone and style.
When promoting products on Discord, approach the community subtly. Ask questions related to the product or seek feedback, rather than making direct promotional posts. Engaging with community admins for shoutouts in announcement channels can also enhance visibility while maintaining a respectful approach to community guidelines.
Vimeo holds 4.1% of the highly competitive video platform market. By focusing on the specific needs of independent creators, it built a loyal user base despite competition from giants like YouTube. Strategic partnerships with companies like Simon Data and Salesforce improved user engagement and retention. Vimeo also invested in business video creation tools, creator tools, and SEO optimization tools to strengthen its value to various user segments.
Duolingo's 2022 app redesign initially sparked significant outrage, but the CEO maintained that the changes were science-based and aimed at improving the experience for new learners. A year later, the app experienced a 63% increase in daily active users and a 44% revenue boost. Brands should ensure that major changes align with their core values rather than chasing trends. To prepare for such changes, gradual rollouts, self-help resources, and incentives for early adopters are essential. Feedback loops should be implemented, along with metrics to monitor performance.
Timothy Davis, Spotify's head of performance marketing, shares when and how to start investing in performance marketing and common mistakes companies make.
Technical SEOs need to understand web standards, the right HTML page structure, how browsers work, source code vs. rendered HTML, and how to debug Javascript issues.
A collection of templated email subject lines and examples.