Full-text search across article titles and summaries. Refine with sector, year, content type, and reading-time filters.
A good newsletter landing page conveys its value, target audience, and delivery schedule to attract subscribers. Incorporating social proof, along with a sample newsletter, helps build trust and showcase quality. Optimize for mobile by ensuring key elements like the CTA and sign-up form are immediately visible. Keep sign-up forms simple, use bot protection, and create easy-to-remember URLs for accessibility.
This piece explores tactics that prioritize organic buzz over traditional paid marketing, focusing on authenticity and UGC. For example, Higher Dose grew through sauna selfies and unpaid celebrity endorsements, Catch Hospitality focused on the power of customer satisfaction to drive awareness, and Fleur du Mal relied on stylists to spotlight its designs.
A list of 6 non-business books for writers, creators, and marketers, along with a thread containing 20+ crowdsourced book suggestions.
Emily Kramer from MKT1 selected 6 startups to join her on December 11 to demo their products for B2B startup marketers. The list includes Framer, Naro, Riverside.fm, Unify, Attio, and RevenueHero.
AI is reshaping publishing by enabling rapid production and distribution. Players like Spines are targeting 8,000 titles annually, which is 4X the output of legacy publishers like Simon & Schuster. AI is expanding access to foreign-language books and accelerating processes, but it is also flooding markets with low-quality, AI-generated content. Traditional publishers are wary of IP issues and market dilution.
Australia's social media ban for teens is flawed because it may not effectively prevent harm and could push teens to unregulated spaces. Blanket age bans ignore adolescents' varying maturity levels and fail to address deeper issues, such as the need for better digital safeguards. While the law forces important conversations about youth protection online, it comes with a lack of comprehensive solutions.
A collection of recent ads from Gillette, Decathlon, and Surreal.
Surfe's pricing page uses a quote as a headline, outlines clear differences between its plans, and uses a CTA that sells you on taking the next step (not the product).
Images of Jaguar's electric concept car have leaked.
Global Black Friday online spending rose to $74.4 billion, with US consumers contributing $10.8 billion, marking a 10.2% annual increase. Mobile devices drove 55% of sales, translating to $5.9 billion in revenue. High discounts on toys, electronics, and TVs increased consumer activity, indicating an early holiday shopping peak.
The creator economy faces challenges with information verification and ethical practices. Only 37% of content creators verify information before sharing. 42% rely on popularity metrics like likes and views for credibility. 35% encounter ethical dilemmas, and 32% report experiencing hate speech, though few take action against it. The findings highlight gaps in accountability and regulatory awareness, with 59% unfamiliar with content creation standards.
Heetch, a French ride-hailing company, ran a campaign during the Paris Olympics to promote Uber to tourists. The campaign emphasized Heetch's local expertise and connection to Parisians. As a result, the brand saw a 37% increase in new users from Île de France and 3% growth in non-French users. The strategy fostered goodwill among locals and reinforced Heetch's image as a community-focused brand.
Branded content improves brand recall by 81%. It taps into audiences' interests while subtly tying back to brand values. Strategies include storytelling through purpose-driven narratives, cross-industry collaborations, and leveraging UGC. For example, Thoropass's Scam Hunters podcast uses storytelling to educate on cybersecurity, REI's #OptOutside campaign fosters community through UGC, and Patagonia's documentaries reinforce its commitment to sustainability.
Email marketing encompasses 6 different types of email communications: cold email outreach, opt-in newsletters, post-purchase communication, platform engagement emails, automated sequences, and transactional emails. This guide describes best practices for setting up and maintaining each type.
A strong value prop aligns teams, drives effective messaging, and ensures customers experience the promised benefits. This template outlines how to write a clear value prop.
Ocean Spray controls 60% of the cranberry market. Its bold, vibrant brand identity has cultivated a loyal customer base. The company's social media is strong, with platforms like Pinterest drawing 6.5 million monthly views primarily through recipe content. Its viral 2020 TikTok moment showed the power of leveraging organic trends for marketing impact.
Search engines prioritize user signals that happen over time. Overnight results are rare in SEO. Each optimized page, blog post, and backlink contributes incrementally to long-term visibility, building authority within a domain. This compounding effect transforms SEO into a durable growth strategy rather than a fleeting marketing tactic.
A step-by-step guide to using ChatGPT to create a catchy slogan.
Brain rot, a term adopted by Gen Z and Gen Alpha, describes the mental decline from consuming excessive trivial online content.
A UX research partner at Google Ventures shares a step-by-step process of running a bullseye customer sprint.
Sponsored
Would you spend one dollar if it meant you could travel the world?
Canada's Competition Bureau is suing Google for alleged anti-competitive practices in online advertising, seeking the sale of two ad tech tools and a penalty for compliance. The Bureau found Google to be the largest provider in Canada's ad tech market and accused it of abusing its dominant position to maintain market power. Google denies the allegations, citing robust competition and the role of its tools in supporting businesses and content creators. The case parallels similar antitrust actions in the U.S. and EU.
Over 54% of longer English posts on LinkedIn are likely AI-generated. There has been an 189% spike in usage in early 2023 following ChatGPT's launch. LinkedIn doesn't track AI-written content but works to detect low-quality or duplicate posts. Adam Walkiewicz, head of "feed relevance," views AI as a tool for drafting but stresses the importance of original ideas.
Email Love grew through curated email inspiration, user-focused features, and community engagement. The gallery, updated daily with actionable insights, has expanded from 800 to over 2,500 emails. The platform can be personalized through features like saved collections and "like" buttons. Email Love fostered industry connections through community initiatives, including interviews and guest curators. Sponsorships with aligned brands provided sustainability. The company's future plans, which include Email Love 2.0, will be aimed at offering data insights, career opportunities, and specialized tools.
Start by talking to your customers to understand how they engage with solutions. Research competitors to identify strategies. Play to your strengths and consider ways to leverage weaknesses in the market. Narrow your focus to 2-3 GTM motions, understanding their pros and cons. Finally, commit to your selected motions for 1-3 months to ensure traction.
This cheatsheet offers 12 hooks, actionable tips, literary devices, post types, and frameworks for copywriting. These resources can help entrepreneurs improve writing for LinkedIn posts, sales conversions, landing pages, and more.
A 1-pager outlining best practices for email file sizes, image, and animation specs.
This tool helps non-designers create carousels for LinkedIn, Instagram, and TikTok. Users can specify topics, choose formats, and customize the tone and structure of the carousels, with the AI handling design and layout. The tool offers options for further editing to personalize the content before sharing.
Ozempic and similar drugs are reshaping weight loss and beauty trends as their costs drop, potentially altering cultural beauty standards. Historically, status symbols lose their appeal when they become widely accessible. This happened with spiced foods and physical plumpness in past centuries. It's estimated that 10% of Americans will use GLP-1 drugs like Ozempic by 2030.
Effective content marketing builds trust, attracts inbound leads, and positions businesses as trusted authorities, which leads to positive financial results in the long run. Businesses typically progress through five stages, starting from experimenting with content to achieving a substantial share of revenue through it. Content marketing creates a broad halo effect, creating brand recognition and credibility beyond the immediate scope of the content.
Social media has transformed beauty into platform-specific languages. Pinterest leans into soft aesthetics, while TikTok drives bold trends like “glass skin” and #GRWM. Platforms like KIKI World enable user co-creation, disrupting top-down approaches. Beauty terms now shape identity and consumer behavior. To succeed, brands must adapt to platform styles and align with generational values, as younger audiences see beauty vernacular as social currency.
Products that show content from shoppers on their web pages have an 11% higher average order value compared to product pages without shopper content.
A/B test ideas for headlines, forms, layouts, and visual elements.
Dr. Martens' shift to product-focused marketing, including improved product detail pages and increased paid social, has driven strong sales performance, boosted site conversions, and clarified its brand messaging.
Sponsored
Would you spend one dollar if it meant you could travel the world?
Paid search ads drive up to 30% of online sales but can account for half of marketing costs, making keyword bidding fiercely competitive. Temu and Shein's aggressive bids on rival keywords like "Walmart Black Friday deals" have inflated costs, with terms like "Walmart clothes" increasing 16-fold in two years. Retailers face tighter margins as ad returns shrink and consumer interest in deal events wanes - 25% of shoppers are less likely to participate this year.
Social platforms have been promoting their own products and subscriptions. X has ramped up efforts with full-screen pop-ups and gifting options. Meta is pushing its VR offerings through top-of-feed ads on Facebook and Instagram. Snapchat is targeting users with direct inbox promotions for Snapchat+. This shift reflects a growing trend of social apps becoming commercial entities, using their vast reach to drive subscription and product sales.
This post shares insights from a $290K ad campaign that only generated $100K in revenue. Key mistakes included over-scaling high-performing channels, wasting money on low-quality leads, lacking a structured testing framework, and using short-lived ad copy. To address these, the team gradually scaled ad spend, focused on lead quality, implemented clear testing frameworks, and used long-lasting ad copy.
Creating multiple posts for similar keywords like "content marketing" leads to cannibalization. Content should be consolidated into one post. Content that fails to match search intent will result in poor rankings.
Sponsored
If you act fast, you can get a major discount on the best LinkedIn automation available today [10] — and find out why it's still MUCH more effective than email. Reach out to 800 prospects/month with automated invites, messaging, and advanced workflows. Rated 4.6 on G2,
A look inside Figma files from brands like Slack, Plaid, and Perplexity. An email is required for access.
Zebracat takes user input written content and automatically creates videos by matching visuals, voiceovers, and music to the script. This is useful for users without extensive video production skills to create and streamline video content.
The Dallas Cowboys are the most valuable sports franchise globally, valued higher than Real Madrid and the New York Yankees. Despite lacking recent Super Bowl success, the team generates $550M in profit annually, double that of its closest competitor. Early innovations, such as cheerleaders, national TV exposure, and luxury suites, helped establish the brand. Jerry Jones further expanded profitability by securing independent sponsorships and developing revenue-driving assets like AT&T Stadium and The Star. The Cowboys' robust media investments and diversified revenue streams, including merchandise and non-NFL events, solidify their dominance.
Website design acts as your brand's digital body language. It subtly influences how audiences view and trust you. Elements like color schemes, typography, and layout can evoke emotional responses. A poor user experience signals inefficiency. Aligning design with audience expectations ensures trust and reinforces brand identity.
67% of respondents in a survey found discovering new podcasts easy, often using Spotify or Apple Podcasts, while 27% faced challenges. Listeners valued engaging descriptions, catchy episode titles, and consistent publishing schedules, with most preferring episodes lasting 15-60 minutes. 63% prioritized compelling content over high audio quality, tolerating average sound quality if the material was engaging.
Burger King revived its 2010 Funnel Cake Fries by liking old tweets from influencers, triggering massive free publicity.
JGL Group has seen growth in total SEO traffic and rankings since it made the uncommon move of consolidating its 7 brands into one domain.