TLDR MARKETING 2024-11-29

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CANADA'S ANTITRUST WATCHDOG SUES GOOGLE ALLEGING ANTI-COMPETITIVE CONDUCT IN ADVERTISING

Canada's Competition Bureau is suing Google for alleged anti-competitive practices in online advertising, seeking the sale of two ad tech tools and a penalty for compliance. The Bureau found Google to be the largest provider in Canada's ad tech market and accused it of abusing its dominant position to maintain market power. Google denies the allegations, citing robust competition and the role of its tools in supporting businesses and content creators. The case parallels similar antitrust actions in the U.S. and EU.

YES, THAT VIRAL LINKEDIN POST YOU READ WAS PROBABLY AI-GENERATED

Over 54% of longer English posts on LinkedIn are likely AI-generated. There has been an 189% spike in usage in early 2023 following ChatGPT's launch. LinkedIn doesn't track AI-written content but works to detect low-quality or duplicate posts. Adam Walkiewicz, head of "feed relevance," views AI as a tool for drafting but stresses the importance of original ideas.

INSIDE EMAIL LOVE'S GROWTH

Email Love grew through curated email inspiration, user-focused features, and community engagement. The gallery, updated daily with actionable insights, has expanded from 800 to over 2,500 emails. The platform can be personalized through features like saved collections and "like" buttons. Email Love fostered industry connections through community initiatives, including interviews and guest curators. Sponsorships with aligned brands provided sustainability. The company's future plans, which include Email Love 2.0, will be aimed at offering data insights, career opportunities, and specialized tools.

5 STEPS TO SELECT YOUR GO-TO-MARKET MOTION

Start by talking to your customers to understand how they engage with solutions. Research competitors to identify strategies. Play to your strengths and consider ways to leverage weaknesses in the market. Narrow your focus to 2-3 GTM motions, understanding their pros and cons. Finally, commit to your selected motions for 1-3 months to ensure traction.

COPYWRITING CHEATSHEET (DROPBOX FILE)

This cheatsheet offers 12 hooks, actionable tips, literary devices, post types, and frameworks for copywriting. These resources can help entrepreneurs improve writing for LinkedIn posts, sales conversions, landing pages, and more.

EMAIL HTML DESIGN NUANCES & BEST PRACTICES

A 1-pager outlining best practices for email file sizes, image, and animation specs.

AICAROUSELS

This tool helps non-designers create carousels for LinkedIn, Instagram, and TikTok. Users can specify topics, choose formats, and customize the tone and structure of the carousels, with the AI handling design and layout. The tool offers options for further editing to personalize the content before sharing.

BEAUTY IS IN THE ALGORITHM OF THE BEHOLDER

Ozempic and similar drugs are reshaping weight loss and beauty trends as their costs drop, potentially altering cultural beauty standards. Historically, status symbols lose their appeal when they become widely accessible. This happened with spiced foods and physical plumpness in past centuries. It's estimated that 10% of Americans will use GLP-1 drugs like Ozempic by 2030.

CONTENT MARKETING PAYS OFF

Effective content marketing builds trust, attracts inbound leads, and positions businesses as trusted authorities, which leads to positive financial results in the long run. Businesses typically progress through five stages, starting from experimenting with content to achieving a substantial share of revenue through it. Content marketing creates a broad halo effect, creating brand recognition and credibility beyond the immediate scope of the content.

HOW SOCIAL MEDIA CREATED BEAUTY'S NEW DIALECT

Social media has transformed beauty into platform-specific languages. Pinterest leans into soft aesthetics, while TikTok drives bold trends like “glass skin” and #GRWM. Platforms like KIKI World enable user co-creation, disrupting top-down approaches. Beauty terms now shape identity and consumer behavior. To succeed, brands must adapt to platform styles and align with generational values, as younger audiences see beauty vernacular as social currency.

BRANDS THAT FEATURE USER GENERATED CONTENT BOAST HIGHER AOVS

Products that show content from shoppers on their web pages have an 11% higher average order value compared to product pages without shopper content.

68 A/B TESTING IDEAS FOR LANDING PAGES

A/B test ideas for headlines, forms, layouts, and visual elements.

DR. MARTENS SHIFTS MARKETING FOCUS TO PRODUCT

Dr. Martens' shift to product-focused marketing, including improved product detail pages and increased paid social, has driven strong sales performance, boosted site conversions, and clarified its brand messaging.