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Marketing teams need to deliver for many different stakeholders and initiatives across the business, while also managing and pursuing their own agenda. How do you walk this tightrope? Agile marketing practices might be the answer to boosting productivity, prioritization, and quality.
The Justice Department's effort to force Google to sell Chrome could disrupt digital advertising. Google Search accounts for over 14% of media spend, and its SEM delivers high ROI despite rising costs. Retail media networks like Amazon, Walmart, and Target may gain from displaced ad budgets. Rising costs and regulatory issues are also reshaping social media and programmatic advertising.
OpenAI is exploring the possibility of adding ads to products like ChatGPT. Although CFO Sarah Friar stated there are no active plans, factors like declining traffic and high AI infrastructure costs may drive the company to diversify revenue.
A good newsletter landing page conveys its value, target audience, and delivery schedule to attract subscribers. Incorporating social proof, along with a sample newsletter, helps build trust and showcase quality. Optimize for mobile by ensuring key elements like the CTA and sign-up form are immediately visible. Keep sign-up forms simple, use bot protection, and create easy-to-remember URLs for accessibility.
This piece explores tactics that prioritize organic buzz over traditional paid marketing, focusing on authenticity and UGC. For example, Higher Dose grew through sauna selfies and unpaid celebrity endorsements, Catch Hospitality focused on the power of customer satisfaction to drive awareness, and Fleur du Mal relied on stylists to spotlight its designs.
A list of 6 non-business books for writers, creators, and marketers, along with a thread containing 20+ crowdsourced book suggestions.
Emily Kramer from MKT1 selected 6 startups to join her on December 11 to demo their products for B2B startup marketers. The list includes Framer, Naro, Riverside.fm, Unify, Attio, and RevenueHero.
AI is reshaping publishing by enabling rapid production and distribution. Players like Spines are targeting 8,000 titles annually, which is 4X the output of legacy publishers like Simon & Schuster. AI is expanding access to foreign-language books and accelerating processes, but it is also flooding markets with low-quality, AI-generated content. Traditional publishers are wary of IP issues and market dilution.
Australia's social media ban for teens is flawed because it may not effectively prevent harm and could push teens to unregulated spaces. Blanket age bans ignore adolescents' varying maturity levels and fail to address deeper issues, such as the need for better digital safeguards. While the law forces important conversations about youth protection online, it comes with a lack of comprehensive solutions.
A collection of recent ads from Gillette, Decathlon, and Surreal.
Surfe's pricing page uses a quote as a headline, outlines clear differences between its plans, and uses a CTA that sells you on taking the next step (not the product).
Images of Jaguar's electric concept car have leaked.