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High-performing B2B marketing tactics for 2025 include long-term YouTube content, short-form clips, LinkedIn formats like infographics and videos, and newsletters with thematic depth. Additionally, translating content using tools like Weglot can unlock local SEO and expand reach and social selling can help turn content into measurable demand generation.
Text Blaze is a browser extension that creates text snippets. These are shortcuts that expand into longer text, so you can quickly insert commonly used phrases, templates, or messages with a few keystrokes. This is useful for emails, customer support responses, or routine communications.
OpenAI's “12 Days of OpenAI” is a series of live-streamed announcements running weekdays at 10 a.m. PT through December 23. Highlights include ChatGPT Pro, the reasoning o1 model, text-to-video generator Sora, Canvas, ChatGPT integration with Apple Intelligence, and real-time video capabilities. The events stream on OpenAI's YouTube channel, with live blog coverage for updates and recaps.
In the 1970s, IBM maintained market dominance by leveraging its status as the "safe choice" rather than competing on technical specifications. Its sales team emphasized IBM's large market share, robust support, and low risk for buyers, which led to the popular phrase: “Nobody ever got fired buying an IBM.” Risk aversion drives many B2B buyers, as they prioritize minimizing potential failures over seeking optimal solutions. Challenger brands can compete by exploiting the leader's weaknesses, targeting specific market segments, or reducing perceived buyer risks with guarantees. These strategies can help challengers counteract the advantage of established market leaders.
Teen culture drives everything from language to spending behaviors, but capturing it in real time is resource-heavy. Traditional methods like focus groups are slow and biased. Cafeteria gathers real-time insights via in-app questions, giving brands fresh data at lower costs. By involving teens directly, brands build continuous relationships, while the way teens speak shapes relevant advertising.
Reddit went public in March 2024, with shares surging from $34 to over $160, marking a standout tech moment. Beyoncé made history as the first Black woman to top the country charts with Texas Hold ‘Em, while Post Malone joined the genre with multiple hits. The Paris Olympics' opening ceremony captivated audiences worldwide, transforming the Seine River into a historic stage
A welcome email should include a clear “as a thank you” section, offer a good amount of social proof, and present best-selling products.
Preply succeeds by running a large number of campaigns and repeating what works in different regions or countries.
A list of 25 experts in domains ranging from demand gen, content marketing, to leadership.
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TLDR [4] isn't just a newsletter—it's a trusted part of the daily routine for developers, marketers, and decision-makers across tech. With millions of readers [4], it's the perfect place to get your brand noticed by an engaged, influential audience.
Gen Z shops in stores as much as baby boomers. 63% are planning to make holiday purchases at physical locations versus 50% online. They value instant gratification, social interaction, and hands-on experiences, driving malls to add features like pop-up events and interactive art. Retailers like Bath & Body Works and Princess Polly are adapting with in-store attractions targeting Gen Z's preferences. With $150 billion in spending power, Gen Z blends online browsing with in-store purchases, favoring discounters, thrift stores, and experiential shopping.
Commit to consistency and iteration - expect 7-10 reps to find your groove. Focus on having a clear thesis and a unique, valuable perspective. Build relationships by engaging with readers personally and asking pointed questions. Keep a running list of ideas, test content on LinkedIn, and ensure your newsletter is browser-friendly. Experiment with formats, prioritize readability, and craft content that resonates and adds value.
Trade shows in 2024 spotlighted innovation through AI activations, such as Google's photo engagements at CES and Binary Exchange's digital artwork at Money20/20. Transparent LED screens transformed booths into visual spectacles without obstructing views, as seen with Monster Energy's translucent header. Meanwhile, sustainability stood out with reusable solutions like Coca-Cola's r.Cups and Panasonic's plant-based materials at CES.
Brand monitoring tracks and reacts to online conversations about a brand to manage its reputation. Effective monitoring involves 3 key areas: social media, websites, and LLMs. Tools like Brandwatch and Mention help with identifying mentions and analyzing sentiment to address issues or amplify praise. Advanced sentiment analysis and platforms like Reddit, whose organic traffic increased by 1,000% recently, are becoming more critical. Monitoring mentions on LLMs is an emerging challenge, as these tools influence brand perception.
Google has announced Veo 2, Imagen 3, and a new image tool called Whisk. Veo 2 generates high-quality videos with improved realism, understanding of physics, and cinematography, delivering resolutions up to 4K. Imagen 3 enhances image generation with better composition, diverse art styles, and richer details. Both models achieve state-of-the-art results and are available through Google Labs tools like VideoFX and ImageFX. Whisk allows users to remix images using Imagen 3 and Gemini's visual understanding for creative outputs like stickers or pins.
Instagram is launching a limited-time collage feature for the first week of January. It's simplifying how users create visual year-in-review stories by arranging multiple photos in a single frame. It is accompanied by themed “Add Yours” templates and festive text effects to amplify community connection during the New Year season.
Capital One's collaboration with Moroccan artist Hassan Hajjaj during Miami Art Week showed its focus on culturally immersive experiences. The event, a replica of Hajjaj's Moroccan tea house, combined art, food, and storytelling to offer guests a tangible connection to hospitality and creativity. With handcrafted decor, artisan tea, and vibrant visuals, the experience felt both thoughtful and cohesive.
While viral moments can drive tracks to Billboard charts, influencer campaigns are increasingly expensive and ineffective. Marketers are experimenting with contest platforms, fan pages, and alternative strategies, but none guarantee results as TikTok trends shift rapidly.
Only 57% of small and midsize US merchants accept digital wallet payments.
Lulus loads every single product variant name in the HTML.
82% of Gen Z listeners have acted on a brand after hearing a podcast ad.
The December 2024 Google Core Update, rolled out on December 12, is causing volatility in search results. Many sites are experiencing drastic ranking changes. SEO tools indicate this update may be larger than the November update. The SEO community reports major traffic drops, particularly for retail and grocery sites, and a shift favoring authoritative sites over newer ones.
This year's social media rewarded the loudest and most divisive voices. Algorithms pushed memes and controversy into the front page. Brands leaned into this shift, using memes to try to connect with audiences and designing campaigns around viral moments. The new marketing playbook prioritizes cultural fluency - knowing when to engage and when to stay out.
40–60% of users abandon an app after signing in just once. Instead of jumping to product tours, start with user research and align marketing messages to meet user expectations. Tailor experiences to user needs, like Duolingo adapting to skill levels or Miro suggesting templates by role. This reduces friction and guides users to their “aha” members faster. Behavior-driven emails, like celebrating milestones or following up on errors, can also turn churn risks into loyalty.
The funniest marketing ideas thrive on unexpected twists. Turn flaws into features, like a ring designed to break. Use overlooked spaces, such as usernames or app release notes, for ads. Viral stunts, like KFC's chicken-scented Crocs or Taco Bell weddings, create stories people share. Clever tactics include counterintuitive messages, celebrity-name tricks like Surreal's “Michael Jordan,” and minimal investments, like Reddit's 5-second Super Bowl ad.
Track competitors' email campaigns using Zapier and ChatGPT in 5 steps: sign up for competitors' emails, forward them to the Zapier email parser, extract relevant data with ChatGPT, load the data into tools like Google Docs or Airtable, and analyze it in a business intelligence dashboard. Sign up multiple times to capture segmented messaging. This approach allows marketers to monitor competitor email timing, personalization, subject lines, and promotional structures.
Blog posts that emulate social media feeds - such as using multiple contributors, visuals, videos, and timely updates - perform better than those that don't. The average blog post takes 3 hours and 48 minutes to write, and longer posts (2K+ words) yield stronger results. High-quality blogs need frequent updates, with bi-weekly posting as a minimum for strong performance. AI adoption in blogging has risen to 80% but hasn't yet shown a strong link to improved results.
Duolingo's streak feature, refined through 600+ experiments, drove growth to 600M users and a $14B valuation. Simplifying streak mechanics to one lesson per day and adding streak duration options improved retention by making the experience intuitive and user-focused. The team's iterative approach, tied to DAU and retention metrics, shows the value of aligning product efforts with growth goals.
40% of Gen Z users prefer TikTok or IG over Google for product searches. TikTok users prioritize authenticity, with 4 in 10 preferring relatable creators over traditional ads. Pinterest excels in lifestyle and DIY searches, with 31% focusing on inspiration. YouTube Shorts generate over 70B daily views and are a growing tool for video discovery.
Americans perceive Amazon as the brand to be the best value overall.
46% of US teens aged 13-17 say they're online almost constantly.
Long waits signal quality and reduce reneging.
YouTube remains the most popular platform for teens. 73% use it daily, followed by TikTok at 60%. Instagram and Snapchat also rank highly, while Facebook use has significantly dropped from 71% to 32%. Teen girls are 24% more likely than boys to use TikTok constantly, while boys are 18% more likely to favor YouTube.
Deloitte predicts AI will become ubiquitous, like electricity or HTTP, seamlessly integrated into daily life. It will optimize cities, personalize healthcare, and enhance education while operating in the background. Key trends include AI-driven spatial computing, smaller and multimodal AI models, hardware innovation, and AI's role in IT and core system modernization. Quantum computing is a rare exception to AI's reach.
Effective campaigns are based on a solid campaign thesis, a step often overlooked in favor of quick tactical execution. By writing out a campaign thesis, validating it with potential headlines, and pitching the idea aloud, marketers can expose weaknesses and refine their strategies early in the process. This practice of focusing on copy first ensures that the campaign's message is clear, authentic, and aligned with its objectives.
YouTube's top-performing ads of 2024 leveraged creative freedom, with brands experimenting beyond traditional formats to create unique, compelling stories. From long-form films like Volvo's safety feature ad to interactive TikTok-style Shorts from brands like Doritos, successful companies used different ad formats to reach their audiences with ads that do not feel like ads. Engaging with specific fan communities and incorporating creator-driven content further amplified these ads' impact.
To identify an Ideal Customer Profile (ICP), focus on understanding the buyer's motivations rather than relying solely on firmographic data like ARR or employee count. The best insights come from interviewing long-term, high-spending customers to identify shared patterns and deeper customer needs. Ask questions about how they learn, industry challenges, roles, goals, and obstacles to uncover what drives their decisions. This approach clarifies how your product solves specific problems and aligns with their priorities. Ultimately, sharper ICP research improves product positioning, marketing, and sales outcomes by targeting the right audience effectively.
To level up in product marketing, create an MVP positioning document focused on your best customers. Identify their roles, responsibilities, industries, and key problems your product solves. Detail how they currently address these issues, then highlight your product's unique features. Map the benefits with customer examples. Share it with your manager for feedback, then execute - whether it's a campaign, landing page, or pitch deck.
Miguel Gonzalez built a successful brand, Davocado Guy, by focusing solely on delivering perfect avocados. He resisted the temptation to expand his product line, ensuring his brand remained specific and memorable. This approach highlights the importance of sacrifice in brand positioning, including narrowing the problems you solve, the customers you target, and the messages you deliver. Businesses that try to do too much dilute their focus, credibility, and effectiveness. By concentrating on one clear value, brands can achieve sharper messaging, stronger customer loyalty, and greater long-term success.
In 2024, some brands shifted from creating one-off viral moments on TikTok to developing long-term, consistent strategies that built audiences. Nutter Butter's success illustrates this approach, with a viral and unique campaign rooted in storytelling that grew from niche interest to widespread appeal. By leveraging cultural trends and creating engaging content, brands like Bratz, LOEWE, and Lululemon also tapped into TikTok's ecosystem to engage their audiences with a differentiated approach.
Google's Gemini Flash and Deep Research launch is set to change the search landscape. Gemini Flash offers fast, multi-modal responses, using Google search as a data source, shifting away from traditional blue links. Meanwhile, Deep Research functions as an assistant for complex topics, providing detailed answers. Both tools are expected to reduce organic traffic, particularly for complex queries, as they take over the front-end search experience.
Duolingo taps into the Squid Game trend with a campaign featuring its mascot as a Pink Guard, combining TikTok filters, music remixes, and out-of-home stunts to encourage learning Korean.
A graph illustrating career progression in social media roles that highlights key skills needed to advance.
LinkedIn's video capabilities have expanded a lot recently, offering three distinct formats - feed videos, short-form videos, and LinkedIn Live - each tailored to different strategic goals.
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LinkedIn has seen an increase in more videos, human stories, and authentic voices on the platform recently. AI in advertising is creating a real impact as brands mature in how they talk about the technology. More professionals are leveraging emotional authenticity to connect with their audiences. Colors are changing and becoming more bold to draw attention.
TikTok has challenged the federal government's order to shut down its operations in Canada. It argued the decision would eliminate hundreds of jobs and terminate a quarter of a million advertising contracts.