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You invested thousands of hours into becoming a seasoned marketer. Now, MoEngage wants to invest in your expertise by offering you $50 to complete a four minute survey [4] on current cross-channel marketing trends, best practices, and a whole lot more.
LinkedIn has seen an increase in more videos, human stories, and authentic voices on the platform recently. AI in advertising is creating a real impact as brands mature in how they talk about the technology. More professionals are leveraging emotional authenticity to connect with their audiences. Colors are changing and becoming more bold to draw attention.
TikTok has challenged the federal government's order to shut down its operations in Canada. It argued the decision would eliminate hundreds of jobs and terminate a quarter of a million advertising contracts.
Small brands have a 32% reach rate, while those with around 500K followers have only a 12% reach rate. This is calculated by dividing the number of views by total followers, meaning 68-88% of your followers may not see a single one of your posts. Review your brand's top 50 posts to find evergreen content and reuse those high performers annually.
Smaller creators often outperform larger ones because they're more affordable and work harder than larger ones. Building a curated influencer portfolio takes time, and 3 months is enough to evaluate partnerships. Over-controlling a creator's content kills authenticity. Work closely on the brief to give them all the context they need, but let their voice shine through. Influencer onboarding and management is a full-time job in itself.
Increasing customer retention by just 5% can boost profits by up to 95%, which shows the value of focusing on existing clients. Retention strategies, like upselling, cross-selling, and enhancing customer loyalty through exceptional service, are significantly more cost-effective than acquiring new customers. Businesses can optimize returning customer revenue growth by segmenting customers into strategic profiles, enabling tailored marketing, operational efficiency, and long-term profitability.
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Knowledge is power – but only when you put it to work for your teams and projects. Atlassian's comprehensive guide to AI-powered knowledge management [10] reveals how AI can harness all the information spread throughout your org to make your day-to-day more efficient – from AI-powered content creation, to improved search results, to actionable project plans, and much more. Get the guide.
Marketing budget planning for early- to growth-stage companies involves aligning spend with efficiency metrics like CAC Ratio (0.7-1.2), Payback Period (12-18 months), and LTV:CAC (3:1). Start by calculating a ballpark figure based on revenue goals and these metrics. Major budget categories include headcount, paid ads, events, tools, and miscellaneous expenses, with headcount often being the largest expenditure. Your budget process should include reconciling with forecasts, setting monthly targets, and ensuring alignment with top-of-funnel growth activities. Tracking throughout the year allows adjustments based on pacing, hiring delays, or underperforming campaigns.
Email preview text is the snippet of text that appears alongside your subject line in an inbox, which differs from preheader text. This guide offers best practices on how to optimize email preview text, including making it concise, creating curiosity, and A/B testing.
In this podcast, the co-founder of Zapier explains how their unconventional "weird" brand sets them apart from competitors. He also discusses strategies for acquiring early customers, identifying integration services, and optimizing onboarding processes. Zapier scaled and achieved profitability within three years by developing a developer platform, implementing a freemium model, and focusing on user experience.
While many businesses focus their effort on generating more leads, key growth challenges often come from inefficiencies in closing existing opportunities. Metrics such as close rates, sales cycle length, and average deal size help identify where processes are falling short. Shifting the focus to qualifying leads and improving conversion can help unlock revenue growth more effectively without overloading pipelines.
Use AI to transform and structure content you already have, rather than to generate new content from scratch.
The WNBA has been named the fastest-growing brand in the United States, indicating that interest in women's sports continues to accelerate – and it's attracting a wide range of investment from other brands.
Tips include un-gating everything, not waiting until something is “perfect”, and keeping your list of approvers small.