Parse notes
Streaming now commands 41.6% of TV viewership, with YouTube alone capturing 10.8%, surpassing Netflix's 7.7% share. This shift highlights YouTube's growing role in connected TV, fundamentally reshaping ad budgets, consumer habits, and content production. That said, challenges in measurement, perception, and budget allocation continue to complicate YouTube's position in the traditional TV market.
Pinterest searches for “shopping wish list” are up 950% YoY. Holiday wishlists are becoming a practical solution to reduce waste and stress during gift-giving. Gen Z has embraced sharing detailed lists through platforms like Giftful and Canva, normalizing the trend. Studies show recipients prefer requested gifts, while givers want to give something that makes them feel thoughtful.
Super Mario's game design teaches four key product onboarding principles: deliver an early win, teach by doing, gradually increase difficulty, and guide users through stages. These tactics help users progress naturally while staying engaged with the product.
Three social media mistakes are asking for reshares, not testing content variations, and creating content for peers instead of your audience. Instead of reshares, focus on likes and comments to boost engagement. Since only a small percentage of your audience sees each post - about 20% on Instagram - refine and repost content to increase reach. Lastly, prioritize your audience's needs through keyword research, social listening, and audience analysis, rather than catering to peers.
High-performing B2B marketing tactics for 2025 include long-term YouTube content, short-form clips, LinkedIn formats like infographics and videos, and newsletters with thematic depth. Additionally, translating content using tools like Weglot can unlock local SEO and expand reach and social selling can help turn content into measurable demand generation.
Text Blaze is a browser extension that creates text snippets. These are shortcuts that expand into longer text, so you can quickly insert commonly used phrases, templates, or messages with a few keystrokes. This is useful for emails, customer support responses, or routine communications.
OpenAI's “12 Days of OpenAI” is a series of live-streamed announcements running weekdays at 10 a.m. PT through December 23. Highlights include ChatGPT Pro, the reasoning o1 model, text-to-video generator Sora, Canvas, ChatGPT integration with Apple Intelligence, and real-time video capabilities. The events stream on OpenAI's YouTube channel, with live blog coverage for updates and recaps.
In the 1970s, IBM maintained market dominance by leveraging its status as the "safe choice" rather than competing on technical specifications. Its sales team emphasized IBM's large market share, robust support, and low risk for buyers, which led to the popular phrase: “Nobody ever got fired buying an IBM.” Risk aversion drives many B2B buyers, as they prioritize minimizing potential failures over seeking optimal solutions. Challenger brands can compete by exploiting the leader's weaknesses, targeting specific market segments, or reducing perceived buyer risks with guarantees. These strategies can help challengers counteract the advantage of established market leaders.
Teen culture drives everything from language to spending behaviors, but capturing it in real time is resource-heavy. Traditional methods like focus groups are slow and biased. Cafeteria gathers real-time insights via in-app questions, giving brands fresh data at lower costs. By involving teens directly, brands build continuous relationships, while the way teens speak shapes relevant advertising.
Reddit went public in March 2024, with shares surging from $34 to over $160, marking a standout tech moment. Beyoncé made history as the first Black woman to top the country charts with Texas Hold ‘Em, while Post Malone joined the genre with multiple hits. The Paris Olympics' opening ceremony captivated audiences worldwide, transforming the Seine River into a historic stage
A welcome email should include a clear “as a thank you” section, offer a good amount of social proof, and present best-selling products.
Preply succeeds by running a large number of campaigns and repeating what works in different regions or countries.
A list of 25 experts in domains ranging from demand gen, content marketing, to leadership.