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Decision fatigue affects decision-makers who make 35,000 decisions daily, often leading to proposal rejection. Proposals should focus on the recipient's pain points, with personalization, clear structure, and scannable formats to reduce cognitive overload. Address risks early, use emotional triggers, and end with a strong call to action.
Rather than copying competitors' growth tactics, use competitor analysis to gather inspiration and identify patterns while focusing on your own research and testing.
Apple TV+ created buzz for Severance Season 2 with a Grand Central pop-up event and an unconventional email campaign.
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TikTok faced a 14-hour-long blackout in the U.S. due to a ban requiring it to separate from its China-based owner, ByteDance. President-elect Trump temporarily paused enforcement of the ban, allowing web-hosting companies like Oracle and Akamai to restore service, but Apple and Google have yet to reinstate TikTok on their app stores. Without Apple and Google's support, TikTok cannot gain new users, provide updates, or process in-app purchases, jeopardizing its revenue. Legal and political uncertainties remain. Potential fines for TikTok could reach billions of dollars.
AI agents are transforming advertising by automating tasks like pulling reports, managing media budgets, and analyzing data. Startups like Adaly and Anthrologic are tailoring AI tools for advertisers, with brands like Hershey's and Anthropologie already testing the tech. These agents, built on large language models like ChatGPT, aim to streamline workflows while keeping humans involved in nuanced decision-making.
To set an influencer marketing budget, define how many assets you need, their type, and the number of influencers to work with. Specify how many assets each influencer will create, establish KPIs, and decide whether to boost content. Target influencers based on reach, engagement, and focus channels. Simplify briefs to streamline collaboration.
Many marketing efforts fail due to easily avoidable mistakes such as dismissing email campaigns, which usually deliver the highest ROI, or ignoring the compounding benefits of improved customer retention. Many marketers also treat virality or trend-chasing as a strategy, which creates inefficiencies and dilutes focus. On the other hand, strong marketing programs succeed by focusing on consistent, data-driven approaches that prioritize foundational tactics and sustained audience engagement.
95% of website visitors aren't ready to buy, yet most B2B content focuses only on the 5% who are. A more effective strategy involves creating long-form subject matter content that provides in-depth value, leveraging editorial newsletters as a reliable channel to build trust, and using executive social posts to reinforce messaging. Together, these three pillars create a system that not only engages a broader audience, but also drives sustainable growth by building trust and nurturing potential leads over time.
This webinar on January 22 will discuss content repurposing strategies with insights from Ross Simmonds, Emily Kramer, and Anna Furmanov. The session will cover planning with repurposing in mind, workflows, effective methods, tools, and automation.
Klaviyo's new pricing updates and functionality take effect on February 18. To manage costs, clean your segments by identifying inactive subscribers, running re-engagement campaigns, removing invalid emails, and implementing a sunset flow to transition unengaged profiles.
To establish an effective marketing operating cadence, break quarterly goals into monthly milestones and assign a directly responsible individual (DRI) for each goal. Use project management tools like Asana to track milestones, provide weekly async status updates, and hold focused weekly marketing meetings. Implement structured project kickoffs using GACCS briefs (Goals, Audience, Content, Channels, Stakeholders) to ensure alignment with broader goals. Regularly update and share a marketing decision dashboard that outlines priorities, storylines, and revenue growth levers. Tie deliverables on marketing calendars to specific goals and require requests to support these goals, fostering strategic alignment and reducing random marketing efforts.
Prompts like starting a “revolution” by defying norms, exaggerating potential solutions, and identifying missing opportunities can unlock creative thinking. Teams can also gain new perspectives by re-expressing challenges in new terms or testing ambitious ideas on tight timelines. These approaches allow businesses to break through conventional ideas, refresh their strategies, and innovate more effectively.
Notion released a free tool that turns profile photos into its iconic black-and-white cartoon style.
Meta has announced a new video editing app that features a high-quality camera, an inspiration tab, collaboration options for creators, and more.
Visuals that show the right vs. wrong way to invert your logos.
Canva's Visual Economy Report shows the transformative role of visuals in marketing, with 77% of business leaders noting improved performance when using better visuals. It highlights the democratization of design, with 92% of leaders expecting non-design roles to require some design skills, and stresses the importance of maintaining cohesive and consistent brand guidelines. The report also points to AI's growing use, with over 40% of marketers leveraging it daily for tasks like social media copy and blog outlines.
Brands, agencies, creators, and platforms have stepped up with significant support in response to the LA wildfires. Airbnb partnered with nonprofit 211 LA to provide free housing, while DoorDash donated $150K in gift cards to first responders. Verizon, AT&T, and T-Mobile waived fees and provided unlimited data. Social media platforms, such as Snap, Google, and Meta, have pledged $22M in aid. Agencies like Deep Blue Sports and Always Alpha set up donation hubs across the country, and creators like Vi Luong and Isabel Campbell are organizing donations through PR packages.
Small, arbitrary changes (like button color tweaks) in A/B testing waste time and rarely yield meaningful results. A 10% conversion improvement can take months to detect, while an 80% improvement is measurable in just two days. Bold, targeted changes generate larger, faster results and keep teams motivated. Successful marketing follows the Diagnose–Problem–Solution (DiPS) approach, identifying specific visitor objections and addressing them directly. Top marketers avoid "best practice" clutter and instead craft content and funnels that respond to user needs at every step.
Share your startup's origin story. Highlight key moments like your "aha" moment or how you met your co-founder. Use lead magnets to engage followers, encouraging them to comment for access. Document your founder journey and share how you're using your own product to create authentic social proof. Announce fundraising rounds with follow-up posts, trend-jack timely news, and provide your ICP's tech stack to encourage industry engagement.
A prompt containing JSON that lists out specific words, phrases, and writing patterns overused by AI.
These five infographics provide a roadmap to create better content: building a content ecosystem through diverse formats, repurposing long-form content into multiple short pieces, and using expertise-driven content to strengthen branding. Additional insights include showcasing proven frameworks to build reputation and diversifying formats and channels to maximize audience engagement in B2B marketing.
Democrats lost the 2024 election despite outspending Republicans by $400 million on ads due to poor marketing strategy. Brand Harris suffered from low brand awareness and negative associations transferred from Brand Biden, which hurt its appeal to undecided swing voters focused on the economy and inflation. Effective political marketing requires segmenting voters based on needs, not demographics, and positioning the brand as the best solution to those needs. The campaign failed to build a distinct, compelling brand that resonated with swing voters' immediate concerns.
Social media use often starts before the age of 13, with 42% of children aged 9-12 having Facebook accounts in 2013-2014. Among adolescents aged 11-15, 69.5% have at least one social media account, with Instagram (66%) and YouTube (64.7%) being the most popular platforms. Girls report higher usage and more problematic behaviors, such as addiction-like tendencies, compared to boys. Unregulated access to social media during early adolescence has been linked to poor sleep, substance use, and cyberbullying.
Pinterest's 2025 Palette includes Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat. These top 5 colors were identified based on platform trends and user engagement data. These shades inspire creative campaigns and seasonal designs, from bold monochromatic ads to interactive tools for personalizing aesthetics.
A series of illustrations that reframe the endless cycle of content marketing production into a sustainable flywheel that gives you energy.
A collection of 50 personal and founder-led brands including Alex James, Noah Kagan, and Robb Hoffman.
LinkedIn Ads launches a playful campaign to eliminate ad targeting waste.
TikTok plans to close its app to US users on January 19. Users trying to access the app will reportedly be directed to a site with information about the ban and will have the option to download their data so it isn't lost. This may be temporary. It'll be up to President-elect Trump's Justice Department to enforce the law after he takes office on January 20.
Snapchat's new campaign emphasizes its role as a creator-friendly platform, highlighting its 15 billion daily interactions. As TikTok faces a potential U.S. ban, Snap promotes its tools, including account toggling, pinned content, and Spotlight ads, to attract creators who may be looking for alternatives. The platform saw a 50% year-over-year increase in creator activity and now boasts over 500 million active users.
Needs-based segmentation divides audiences by their core desires and problems rather than broad criteria like age or location, making ads more relevant. Examples in the article include Target's sensory-friendly clothing line and Fenty Beauty's inclusive makeup range, which tailored products to very specific consumer needs. This approach strengthens customer loyalty and drives higher marketing ROI via better targeting.
In B2C subscription businesses, high retention rates can signal over-targeting core personas and missing growth opportunities. Accepting some early churn allows experimentation with broader audiences, increasing long-term revenue potential. The goal is to elevate the cohort floor - where churn stabilizes - by retaining customers after the initial drop-off. For example, Hulu raised its floor from 20% to 30%, which boosted its profitability. Retention strategies differ by churn timing. Early churn often points to onboarding issues, while later churn may require solving product-related problems like content gaps.
Chargeflow's growth is driven by its “Service-as-a-Software” model. It offers automated chargeback recovery with success-based pricing that eliminates upfront costs and commitments. The platform's seamless onboarding and strategic placement in Shopify and Stripe marketplaces promoted signups, while success reminders and a focus on merchant value drove retention. Chargeflow created a scalable, customer-centric solution that is attractive to merchants by blending AI automation with thoughtful GTM strategies.
This template, inspired by the book “Make It Punchy,” offers a structured approach to crafting product messaging. It guides users through brainstorming themes based on customer pains, desires, and qualities, developing value propositions, detailing benefits, enhancing clarity and impact, and transforming ideas into engaging stories. Featuring formulas and functions, the template is versatile for individual or team use.
LottieFiles simplifies the creation and use of lightweight Lottie animations for apps and websites. It has a library of customizable animations, editor tools, and integrations for platforms like React and Flutter. Lottie animations, being lightweight, scalable, and resolution-independent, enhance visuals with small file sizes and smooth performance. The tool streamlines workflows for designers and developers, making the process of integrating interactive visuals more efficient.
ABM won British Rail's business by highlighting its disconnect from customers, staging a pitch that simulated poor customer experiences. This gap between the company's internal goals and customer expectations caused declining passenger numbers, as ads failed to align with real experiences. Similarly, Domino's Pizza lost customers by prioritizing cost-cutting over product quality but regained market share with a bold campaign addressing customer concerns and improving its pizza. The "Goal Gap" occurs when businesses focus on themselves rather than solving customers' problems, leading to lost trust and disengagement. Successful marketing prioritizes customer needs and positions the brand as a solution, reflected in all customer interactions.
Media fragmentation has made it tough for stars like Zendaya and Paul Mescal to gain cross-generational fame. Algorithms are prioritizing personalized content over universal appeal. Experts argue that brands need to pivot from big campaigns to smaller, coordinated efforts across channels that collectively leave a lasting impression. While TV used to dominate brand building, its influence is waning, and marketers must rely on AI to navigate the complexity of modern strategies.
Persuasion starts to become manipulation when you do things that slowly take away the clear choice that is being made by a customer.
TikTok revolutionized how we consume content with short-form videos, built a new era of micro-niche influencers, and drastically shortened collective attention spans.
A collection of Valentine's Day emails from brands like BarkBox, Jameson Whiskey, and Reformation.
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In an age where capturing attention is more challenging than ever, how do the leading brands engage with their audiences?
A Bloomberg report suggested Chinese officials might allow Elon Musk's X platform to acquire TikTok's U.S. operations, but TikTok dismissed the claims as "pure fiction." During a Supreme Court hearing last week, justices appeared inclined to uphold the legislation and stick to the January 19 deadline for the ban. This week, two Democratic lawmakers called on Congress and the President to extend the January 19 ban deadline.
Reddit's advertising business is on track to hit $1 billion in revenue in 2024 - competitors like Snapchat and Pinterest earn three to four times as much. Reddit has been focused on bringing in new advertisers, courting them with new ad products and features. This has helped the platform achieve 56% year-over-year growth in ad revenue.
Use non-human bots for bad news and human-like bots with tailored names, avatars, and tones for good news to optimize customer satisfaction and acceptance rates. Customers are 2.6 times more likely to accept bad news, such as higher prices, when conveyed by an obviously non-human AI bot compared to a human-like bot. Conversely, offers that are better than expected are 1.17 times more likely to be accepted when delivered by a human or human-like AI bot. People attribute intentionality to human agents or realistic bots, leading to stronger emotional reactions to news.
Use AI for ideation to craft content angles tailored to your target audience. Develop varied writing styles inspired by popular creators and create audience-specific style guides for precise targeting. Build a library of post formats for platforms like LinkedIn, such as industry insights or personal achievements. Combine tools like Google Deep Research, HeyGen, and ElevenLabs with Claude's insights to produce AI avatars and short-form videos.
With a 35% churn rate threatening its scalability in 2012, HubSpot applied a Market Investment Map to identify its ideal target audience: small B2B companies and agencies. The company achieved $270 million in revenue within only four years by focusing on segment-specific products, introducing outbound sales, and aligning metrics with these segments. Its success demonstrates the power evolving from Product-Market Fit to Platform-Market Fit through targeted investments and strategic expansion.
This guide offers insights from over 400 senior B2B decision-makers and billions of data points from a decade of prospecting campaigns. It highlights the shift to sophisticated, multi-channel strategies focused on relevance, personalization, and timing. It also stresses the importance of leveraging technology, data, AI, and buyer intent with a human-centered approach. The guide provides a roadmap for navigating modern B2B sales and staying competitive.
Users can manually download videos one at a time using TikTok's Save Video option or desktop download feature for eligible content. Repurpose.io allows bulk downloads directly to Google Drive, while Chrome extension myfaveTT exports liked and favorited videos as .mp4 files. Platforms like Triller also offer backup services through SaveMyTikToks.com.
Figma Slides emerged as Figma's response to 3.5 million users hacking its core design tool for presentations. Led by Mihika Kapoor, the project leveraged user insights to combine slide design with collaboration, addressing a significant market gap. Kapoor used five strategies to gain internal buy-in, including dramatic demos, anchoring around a clear vision, and creating viral internal moments like the “Flides” meme. Her storytelling and bold pitches turned skeptics into advocates, culminating in a showcase at a major sales event that shifted leadership's stance and set the stage for a mid-year launch. These efforts highlight the power of creative advocacy and storytelling in product marketing.