TLDR Index
TLDR Marketing

TLDR MARKETING 2025-01-20

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01GENERAL

03STRATEGIES & TACTICS

8 THINGS TO CONSIDER WHEN BUDGETING FOR AN INFLUENCER MARKETING CAMPAIGN

To set an influencer marketing budget, define how many assets you need, their type, and the number of influencers to work with. Specify how many assets each influencer will create, establish KPIs, and decide whether to boost content. Target influencers based on reach, engagement, and focus channels. Simplify briefs to streamline collaboration.

linkedin.com1 min read

THE STUPIDEST MARKETING MISTAKES I SEE PEOPLE MAKE

Many marketing efforts fail due to easily avoidable mistakes such as dismissing email campaigns, which usually deliver the highest ROI, or ignoring the compounding benefits of improved customer retention. Many marketers also treat virality or trend-chasing as a strategy, which creates inefficiencies and dilutes focus. On the other hand, strong marketing programs succeed by focusing on consistent, data-driven approaches that prioritize foundational tactics and sustained audience engagement.

linkedin.com2 min read

MOST B2B MARKETERS ARE STILL CREATING CONTENT LIKE IT'S 2010

95% of website visitors aren't ready to buy, yet most B2B content focuses only on the 5% who are. A more effective strategy involves creating long-form subject matter content that provides in-depth value, leveraging editorial newsletters as a reliable channel to build trust, and using executive social posts to reinforce messaging. Together, these three pillars create a system that not only engages a broader audience, but also drives sustainable growth by building trust and nurturing potential leads over time.

linkedin.com2 min read

04RESOURCES & TOOLS

5 WAYS TO UPDATE YOUR KLAVIYO SEGMENTS DUE TO PRICING UPDATE

Klaviyo's new pricing updates and functionality take effect on February 18. To manage costs, clean your segments by identifying inactive subscribers, running re-engagement campaigns, removing invalid emails, and implementing a sunset flow to transition unengaged profiles.

linkedin.com1 min read

05MISCELLANEOUS

HOW TO RUN YOUR MARKETING TEAM DAY-TO-DAY

To establish an effective marketing operating cadence, break quarterly goals into monthly milestones and assign a directly responsible individual (DRI) for each goal. Use project management tools like Asana to track milestones, provide weekly async status updates, and hold focused weekly marketing meetings. Implement structured project kickoffs using GACCS briefs (Goals, Audience, Content, Channels, Stakeholders) to ensure alignment with broader goals. Regularly update and share a marketing decision dashboard that outlines priorities, storylines, and revenue growth levers. Tie deliverables on marketing calendars to specific goals and require requests to support these goals, fostering strategic alignment and reducing random marketing efforts.

newsletter.mkt1.co16 min read

TO JUMPSTART CREATIVITY, TRY THESE 8 PROMPTS

Prompts like starting a “revolution” by defying norms, exaggerating potential solutions, and identifying missing opportunities can unlock creative thinking. Teams can also gain new perspectives by re-expressing challenges in new terms or testing ambitious ideas on tight timelines. These approaches allow businesses to break through conventional ideas, refresh their strategies, and innovate more effectively.

hbr.org6 min read