TLDR MarketingJanuary 17, 2025

TLDR MARKETING 2025-01-17

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01NEWS & TRENDS

CANVA'S VISUAL ECONOMY REPORT: IMPORTANT TAKEAWAYS FOR MARKETERS

Canva's Visual Economy Report shows the transformative role of visuals in marketing, with 77% of business leaders noting improved performance when using better visuals. It highlights the democratization of design, with 92% of leaders expecting non-design roles to require some design skills, and stresses the importance of maintaining cohesive and consistent brand guidelines. The report also points to AI's growing use, with over 40% of marketers leveraging it daily for tasks like social media copy and blog outlines.

benchmarkemail.com3 min read

HOW THE MARKETING INDUSTRY IS RESPONDING TO THE LA WILDFIRES

Brands, agencies, creators, and platforms have stepped up with significant support in response to the LA wildfires. Airbnb partnered with nonprofit 211 LA to provide free housing, while DoorDash donated $150K in gift cards to first responders. Verizon, AT&T, and T-Mobile waived fees and provided unlimited data. Social media platforms, such as Snap, Google, and Meta, have pledged $22M in aid. Agencies like Deep Blue Sports and Always Alpha set up donation hubs across the country, and creators like Vi Luong and Isabel Campbell are organizing donations through PR packages.

links.tldrnewsletter.com4 min read

02STRATEGIES & TACTICS

WHY DIPS (DIAGNOSE → PROBLEM → SOLUTION) THRASHES MEEK TWEAKING

Small, arbitrary changes (like button color tweaks) in A/B testing waste time and rarely yield meaningful results. A 10% conversion improvement can take months to detect, while an 80% improvement is measurable in just two days. Bold, targeted changes generate larger, faster results and keep teams motivated. Successful marketing follows the Diagnose–Problem–Solution (DiPS) approach, identifying specific visitor objections and addressing them directly. Top marketers avoid "best practice" clutter and instead craft content and funnels that respond to user needs at every step.

conversion-rate-experts.com5 min read

9 WINNING LI CONTENT PLAYS FOR FOUNDERS

Share your startup's origin story. Highlight key moments like your "aha" moment or how you met your co-founder. Use lead magnets to engage followers, encouraging them to comment for access. Document your founder journey and share how you're using your own product to create authentic social proof. Announce fundraising rounds with follow-up posts, trend-jack timely news, and provide your ICP's tech stack to encourage industry engagement.

linkedin.com2 min read

03RESOURCES & TOOLS

A PROMPT TO EDIT OUT SIGNS OF AI-GENERATED MARKETING WRITING

A prompt containing JSON that lists out specific words, phrases, and writing patterns overused by AI.

linkedin.com1 min read

5 INFOGRAPHICS TO GET BETTER AT CONTENT

These five infographics provide a roadmap to create better content: building a content ecosystem through diverse formats, repurposing long-form content into multiple short pieces, and using expertise-driven content to strengthen branding. Additional insights include showcasing proven frameworks to build reputation and diversifying formats and channels to maximize audience engagement in B2B marketing.

pierreherubel.substack.com2 min read

04MISCELLANEOUS

MARKETING 101: WHAT BRAND TRUMP DID RIGHT THAT BRAND HARRIS DIDN'T

Democrats lost the 2024 election despite outspending Republicans by $400 million on ads due to poor marketing strategy. Brand Harris suffered from low brand awareness and negative associations transferred from Brand Biden, which hurt its appeal to undecided swing voters focused on the economy and inflation. Effective political marketing requires segmenting voters based on needs, not demographics, and positioning the brand as the best solution to those needs. The campaign failed to build a distinct, compelling brand that resonated with swing voters' immediate concerns.

links.tldrnewsletter.com3 min read

PREVALENCE AND PATTERNS OF SOCIAL MEDIA USE IN EARLY ADOLESCENTS

Social media use often starts before the age of 13, with 42% of children aged 9-12 having Facebook accounts in 2013-2014. Among adolescents aged 11-15, 69.5% have at least one social media account, with Instagram (66%) and YouTube (64.7%) being the most popular platforms. Girls report higher usage and more problematic behaviors, such as addiction-like tendencies, compared to boys. Unregulated access to social media during early adolescence has been linked to poor sleep, substance use, and cyberbullying.

links.tldrnewsletter.com13 min read

THE 2025 PINTEREST PALETTE: THIS YEAR'S TRENDING COLORS

Pinterest's 2025 Palette includes Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat. These top 5 colors were identified based on platform trends and user engagement data. These shades inspire creative campaigns and seasonal designs, from bold monochromatic ads to interactive tools for personalizing aesthetics.