TLDR MarketingJanuary 15, 2025

TLDR MARKETING 2025-01-15

6 sections14 entrieslinks blockcomplete parse

Parse notes

Subscription/account footer truncated before parsefooter_truncated

01GENERAL

APPROACHES TO CLEVER GO-TO-MARKET ASSETS.

In an age where capturing attention is more challenging than ever, how do the leading brands engage with their audiences?

entropico.com.auSponsor

02NEWS & TRENDS

TIKTOK SAYS REPORT OF POSSIBLE SALE TO MUSK 'PURE FICTION'

A Bloomberg report suggested Chinese officials might allow Elon Musk's X platform to acquire TikTok's U.S. operations, but TikTok dismissed the claims as "pure fiction." During a Supreme Court hearing last week, justices appeared inclined to uphold the legislation and stick to the January 19 deadline for the ban. This week, two Democratic lawmakers called on Congress and the President to extend the January 19 ban deadline.

bbc.com2 min read

REDDIT'S AD BUSINESS IS EXPANDING—BUT IT'S STILL SMALL COMPARED TO OTHER PLATFORMS

Reddit's advertising business is on track to hit $1 billion in revenue in 2024 - competitors like Snapchat and Pinterest earn three to four times as much. Reddit has been focused on bringing in new advertisers, courting them with new ad products and features. This has helped the platform achieve 56% year-over-year growth in ad revenue.

links.tldrnewsletter.com3 min read

03STRATEGIES & TACTICS

BAD NEWS? SEND AI. GOOD NEWS? BE HUMAN

Use non-human bots for bad news and human-like bots with tailored names, avatars, and tones for good news to optimize customer satisfaction and acceptance rates. Customers are 2.6 times more likely to accept bad news, such as higher prices, when conveyed by an obviously non-human AI bot compared to a human-like bot. Conversely, offers that are better than expected are 1.17 times more likely to be accepted when delivered by a human or human-like AI bot. People attribute intentionality to human agents or realistic bots, leading to stronger emotional reactions to news.

links.tldrnewsletter.com4 min read

5 STEPS TO GROWING YOUR AUDIENCE WITH CLAUDE

Use AI for ideation to craft content angles tailored to your target audience. Develop varied writing styles inspired by popular creators and create audience-specific style guides for precise targeting. Build a library of post formats for platforms like LinkedIn, such as industry insights or personal achievements. Combine tools like Google Deep Research, HeyGen, and ElevenLabs with Claude's insights to produce AI avatars and short-form videos.

links.tldrnewsletter.com1 min read

HOW HUBSPOT MASTERED THE MARKET INVESTMENT MAP TO DRIVE EXPLOSIVE GROWTH

With a 35% churn rate threatening its scalability in 2012, HubSpot applied a Market Investment Map to identify its ideal target audience: small B2B companies and agencies. The company achieved $270 million in revenue within only four years by focusing on segment-specific products, introducing outbound sales, and aligning metrics with these segments. Its success demonstrates the power evolving from Product-Market Fit to Platform-Market Fit through targeted investments and strategic expansion.

links.tldrnewsletter.com5 min read

04RESOURCES & TOOLS

THE STATE OF PROSPECTING 2025

This guide offers insights from over 400 senior B2B decision-makers and billions of data points from a decade of prospecting campaigns. It highlights the shift to sophisticated, multi-channel strategies focused on relevance, personalization, and timing. It also stresses the importance of leveraging technology, data, AI, and buyer intent with a human-centered approach. The guide provides a roadmap for navigating modern B2B sales and staying competitive.

sopro.io26 min read

HOW TO SAVE YOUR TIKTOK VIDEOS BEFORE THE U.S. BAN

Users can manually download videos one at a time using TikTok's Save Video option or desktop download feature for eligible content. Repurpose.io allows bulk downloads directly to Google Drive, while Chrome extension myfaveTT exports liked and favorited videos as .mp4 files. Platforms like Triller also offer backup services through SaveMyTikToks.com.

links.tldrnewsletter.com1 min read

05MISCELLANEOUS

HOW TO MAKE YOUR PRODUCT IDEA GO VIRAL INSIDE YOUR COMPANY: LESSONS FROM FIGMA SLIDES

Figma Slides emerged as Figma's response to 3.5 million users hacking its core design tool for presentations. Led by Mihika Kapoor, the project leveraged user insights to combine slide design with collaboration, addressing a significant market gap. Kapoor used five strategies to gain internal buy-in, including dramatic demos, anchoring around a clear vision, and creating viral internal moments like the “Flides” meme. Her storytelling and bold pitches turned skeptics into advocates, culminating in a showcase at a major sales event that shifted leadership's stance and set the stage for a mid-year launch. These efforts highlight the power of creative advocacy and storytelling in product marketing.

review.firstround.com14 min read

HOW BIG BRANDS CAN ADOPT CHALLENGER STRATEGIES

Challenger brands On and Hoka grew fast by offering new designs. These upstarts succeed by appealing to niche audiences, using social media to amplify their brands, and disrupting traditional product categories with innovations. For major players to stay competitive, they need to prioritize consumer-driven innovation, embrace more flexible marketing strategies, and target emerging opportunities and niches.

brandingstrategyinsider.com6 min read

THE VIDEO THAT RAISED $800K IN DONATIONS

GoFundMe's response to the LA fires included a video campaign highlighting Walt, an Altadena resident, which raised $882K after 20M views. By partnering with Kalina from Make Big Talk, the team quickly verified and shared fundraisers, using storytelling to turn personal loss into widespread support. With 30K daily social mentions, GoFundMe is able to amplify the visibility and impact of LA campaigns while strengthening its own brand.

milkkarten.net6 min read