CREATED A CONTENT COLLAB FORMULA TO DRIVE REVENUE & NEWSLETTER SIGNUPS

Summary from the TLDR Marketing newsletter

Content partnerships can drive newsletter growth without paid placements. Start by identifying newsletters with overlapping audiences and pitch data-backed research that fits their readers. Build the relationship before asking for promotional CTAs. Then actively promote each collaboration to make it worthwhile for both sides. One company attributes 60-70% of new newsletter signups to 3 recommendation engines that continue driving subscribers months after the original collaborations.