IS B2B SAAS STILL BLOGGING?

Summary from the TLDR Marketing newsletter

An analysis of blog posts from 219 mid-market B2B SaaS companies found total publishing volume across 187 companies increased 37% YoY and 151% since ChatGPT launched. Half of companies published more posts this year while median output rose from 42 to 62 posts annually. 52% of posts were how-tos, explainers, or comparisons. Only 2.4% contained original research or perspectives. Posts were also 55% longer, and posts per author increased 73%.