TLDR MARKETING 2026-11-05

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CHATGPT HAS HIT ROUGHLY 20% OF GOOGLE SEARCH VOLUME

OpenAI says ChatGPT search volume has reached roughly 20% of Google Search's volume, making it Google's biggest search competitor yet. The estimate counts prompts that trigger a web search and may not be directly comparable to Google's search figures. ChatGPT's growth is driving Google to expand AI features in Search. OpenAI also says users value ChatGPT's personalization and is considering expanding its use of ads.

IS B2B SAAS STILL BLOGGING?

An analysis of blog posts from 219 mid-market B2B SaaS companies found total publishing volume across 187 companies increased 37% YoY and 151% since ChatGPT launched. Half of companies published more posts this year while median output rose from 42 to 62 posts annually. 52% of posts were how-tos, explainers, or comparisons. Only 2.4% contained original research or perspectives. Posts were also 55% longer, and posts per author increased 73%.

CREATED A CONTENT COLLAB FORMULA TO DRIVE REVENUE & NEWSLETTER SIGNUPS

Content partnerships can drive newsletter growth without paid placements. Start by identifying newsletters with overlapping audiences and pitch data-backed research that fits their readers. Build the relationship before asking for promotional CTAs. Then actively promote each collaboration to make it worthwhile for both sides. One company attributes 60-70% of new newsletter signups to 3 recommendation engines that continue driving subscribers months after the original collaborations.

HE'S DONE 852 B2B VIDEO ADS, HERE'S WHAT THE TOP 1% HAVE IN COMMON

The strongest B2B video ads are built for a viewer who will probably skip them. The brand name lands in the first 5 seconds, and the product appears one feature at a time as a simple input and output. Hooks name a specific, emotional problem, and benefits become a moment the viewer can picture instead of a promise of saved time. Each cut is made for its specific channel, with an exaggerated prop like a dusty onboarding binder to make it more memorable.

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HTML VS. XML SITEMAPS FOR ECOMMERCE

Ecommerce sites should use both XML and HTML sitemaps to improve page discovery, crawling, and indexing. XML sitemaps automatically list every URL intended for indexing, while HTML sitemaps provide users and search engines with links to important categories, subcategories, and site pages. HTML sitemaps can also strengthen internal linking and help reduce the number of pages that Google crawls but does not index. Neither replaces a well-organized site hierarchy or strong internal linking, but HTML sitemaps can serve as a temporary solution during site restructures.

HOW TO USE GOOGLE ANALYTICS FOR SOCIAL MEDIA (GA4 SETUP + REPORTS)

Use GA4 to measure what happens after someone clicks a social media link by tracking website traffic, engagement, conversions, and revenue. Start by setting up key events for actions like form submissions, purchases, and signups, then add UTM parameters to every social link to identify the platform, campaign, and specific post generating traffic. Use GA4's Traffic Acquisition, User Acquisition, Landing Page, and Attribution reports to compare platform performance, evaluate landing pages, and understand how social contributes to conversions across the customer journey. Build a Looker Studio dashboard to track these metrics over time and report social media's contribution to leads and revenue.

WHICH TYPES OF MENTIONS CORRELATE THE STRONGEST WITH AI VISIBILITY?

Off-site brand mentions correlate with visibility in ChatGPT, AI Mode, and AI Overviews. Reddit mentions had the strongest correlation (0.75), ahead of general web mentions (0.70) and press coverage (0.67). Brands with 10X more Reddit mentions typically received 5.5X more AI mentions, while 10X more webpage mentions correlated with 3.7X more. These are correlations, not proof that mentions cause AI visibility.

AI AGENT MESSAGING: WHAT 1,014 SOFTWARE BUYERS WANT

Describing an AI product as a team of specialized agents generates more purchase interest than describing it as a single agent. A survey of 1,014 software buyers found that team framing increased purchase intent by 6.3 percentage points compared to single-agent framing. However, calling a product an agent alone did not increase purchase interest and slightly reduced it. Buyers also perceived products described as multiple agents as harder to use, while perceptions of helpfulness and trustworthiness remained largely unchanged. The findings suggest that breaking a product into distinct functions can increase its perceived value through a psychological phenomenon known as the unpacking effect.

THE GROWTH PLAYBOOK EVERYONE KEEPS USING

Growth teams keep recycling the same tactics, like price increases, upmarket moves, and big launches. Most have worked at some point, which is why they return every few years under new names. The trouble is that they're often used to avoid fixing what's broken in the product or the company. Tactics are easy to assign owners and report progress on, while core problems don't fit a quarterly roadmap. Strong growth leaders stand out by knowing which problems are worth solving, then picking tactics that fit.

WE ARE TESTING AD PLACEMENTS IN REDDIT SEARCH PAGES

Half of Reddit users say the platform helps them discover something new, which makes its search pages a high-intent spot for ads.

PERSONALITY IS THE NEW FUEL FOR MARKETING

Personality-led brands codify the rhythms of how they talk, so they stay recognizable in a social reply or a Super Bowl ad.

CANVA CUT 1,271 ROLES WITHOUT BLAMING AI. CHATGPT IS STILL EATING ITS FREE TIER

Canva is betting on brand management as AI makes design creation easier and cheaper.