HE'S DONE 852 B2B VIDEO ADS, HERE'S WHAT THE TOP 1% HAVE IN COMMON

Summary from the TLDR Marketing newsletter

The strongest B2B video ads are built for a viewer who will probably skip them. The brand name lands in the first 5 seconds, and the product appears one feature at a time as a simple input and output. Hooks name a specific, emotional problem, and benefits become a moment the viewer can picture instead of a promise of saved time. Each cut is made for its specific channel, with an exaggerated prop like a dusty onboarding binder to make it more memorable.