CHATGPT HAS HIT ROUGHLY 20% OF GOOGLE SEARCH VOLUME

Summary from the TLDR Marketing newsletter

OpenAI says ChatGPT search volume has reached roughly 20% of Google Search's volume, making it Google's biggest search competitor yet. The estimate counts prompts that trigger a web search and may not be directly comparable to Google's search figures. ChatGPT's growth is driving Google to expand AI features in Search. OpenAI also says users value ChatGPT's personalization and is considering expanding its use of ads.