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THE DAILY INDEX

Technology, AI, software, security, crypto and business

HEADLINES & TRENDS

TLDR Founders

THE PHYSICS OF ENTERPRISE SALES

Two college dropouts sold a $100,000 contract to a public company from one cold LinkedIn message. They did not have a product yet. They had not even decided exactly what to build. An enterprise does not buy anything. One person with an urgent priority does. Use the first call to test the pain and your rough solution. Use the second to get the yes and map the path through legal and procurement. Group demos and pilots only matter if your champion needs them.

INSIDE UNILEVER'S 300,000 CREATOR NETWORK: THE LOGISTICS BEHIND THE HEADLINE NUMBER

Unilever activated 50,000 creators during the World Cup and reached more than 600 million people. The hard part was not finding them. It was vetting, contracting, briefing, and reviewing them without getting 50,000 versions of the same post. Its full network now has 300,000 creators, from big long-term partners to small local accounts that can move around one cultural moment. AI can handle more of the paperwork. It can also push every brand toward the same safe creators and the same safe work. Scale fixes logistics faster than it fixes taste.

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