CANVA IS ONE PERCENT OF THE WAY THERE

Summary from the TLDR Founders newsletter

One of the phrases most heard inside Canva is 'we're one percent of the way there'. The phrase was repeated when the company was just a few hundred people, and it continues to be repeated now that it has five thousand employees and a quarter of a billion users. The phrase keeps employees hungry, but there is also a lot of truth to it. When the ambition is large and genuine, the target never stands still.