Daily Edition · Page 7

THE DAILY INDEX

Technology, AI, software, security, crypto and business

HEADLINES & TRENDS

TLDR Founders

HOW TO INFLUENCE COMPLEX BUYING GROUPS

One excited champion isn't enough to close a deal anymore. Even a mid-sized sale now has to get past product, finance, security, legal, and the execs, and each of them cares about something different. Product wants clarity, finance wants the numbers to work, security wants to know it's safe, and your champion wants to not look bad for picking you. The trick is to tell one clear story and adjust it for each person, instead of using seven different pitches. Instead of asking buyers which message they like, look at how your existing customers actually decided to buy.

GOOGLE SEARCH ADDING PROFILE PAGES FOR WEBSITES AND CREATORS

Google's new 'Search profiles' allow website owners and creators to shape their own presence on Search. Search profiles can be accessed via a creator or publisher's Knowledge Panel, Discover feed, or through a direct URL. They can contain page and social media links, videos, and posts. More capabilities will be introduced in the coming months. The feature is coming first to the US before further expanding to more publishers and creators worldwide.

ASANA LAUNCHES AGENTIC WORK MANAGEMENT PLATFORM, PITCHING ITSELF AS THE ‘EASY BUTTON' FOR AI-DRIVEN ENTERPRISES

Agents fail in the enterprise due to a lack of organizational memory and understanding of roles and responsibilities. Asana has been building the infrastructure that fixes these issues even before agents existed to use it. Its Agentic Work Management Platform is a system designed to align humans and agents around the same plan, context, and governance. It is composed of a chief-of-staff agent called Dash, a new generation of AI Teammates, and three vertical applications that target IT, software development, and professional services.

SOME INVESTORS SHAPE MARKETS, WHILE OTHERS ARE SHAPED BY THEM

Homebrew's Hunter Walk pushes back on the "competitors are raising bigger funds, so I have to" reflex he hears from legacy and new VCs, arguing the chorus signals commoditization of capital and a slow regression toward mediocrity collected via larger fee paychecks. The first-principles questions VCs should ask before scaling AUM: why does the firm exist, what playbook is it best suited for, what resources are already in hand, what needs to be acquired, and what needs to be shed.

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