GOOGLE SEARCH ADDING PROFILE PAGES FOR WEBSITES AND CREATORS

Summary from the TLDR Founders newsletter

Google's new 'Search profiles' allow website owners and creators to shape their own presence on Search. Search profiles can be accessed via a creator or publisher's Knowledge Panel, Discover feed, or through a direct URL. They can contain page and social media links, videos, and posts. More capabilities will be introduced in the coming months. The feature is coming first to the US before further expanding to more publishers and creators worldwide.