Daily Edition · Page 6

THE DAILY INDEX

Technology, AI, software, security, crypto and business

HEADLINES & TRENDS

TLDR Founders

WHY FREE TRIALS DON'T MAKE SENSE ANYMORE (AND WHAT USER ACQUISITION TACTIC TO TRY INSTEAD)

AI-driven costs, shorter payback expectations, and web funnels are causing free trials to decline as companies push for faster monetization. Short trials now dominate despite lower conversion. Use paid trials and trial qualifier events to improve signal quality. They filter for high-intent users, enabling more effective UA optimization while maintaining sufficient event volume for ad networks.

THERE ARE ONLY TWO PATHS LEFT FOR SOFTWARE

Software companies face two paths to survive market pressure: accelerate growth through new AI-native products or achieve over 40% operating margins, including stock compensation. CEOs need to decisively select a path, restructure leadership, and either innovate with high-growth AI products or refocus on profitability through higher efficiency and pricing. Choosing neither and staying in the middle will lead to growth pressure and diminished market value.

TLDR IndexPage 6