WHY FREE TRIALS DON'T MAKE SENSE ANYMORE (AND WHAT USER ACQUISITION TACTIC TO TRY INSTEAD)

Summary from the TLDR Founders newsletter

AI-driven costs, shorter payback expectations, and web funnels are causing free trials to decline as companies push for faster monetization. Short trials now dominate despite lower conversion. Use paid trials and trial qualifier events to improve signal quality. They filter for high-intent users, enabling more effective UA optimization while maintaining sufficient event volume for ad networks.