THE NEXT GENERATION OF CREATIVITY: A MAXIMALIST MOMENT RESHAPING CULTURE

Summary from the TLDR Marketing newsletter

Gen Z (14-24) is redefining media with Creative Maximalism, a participatory, visually complex, and internet-referential style shaped by platforms like YouTube, Minecraft, and Roblox. Teens spend 26% less time on TV and movies and 54% more time on social platforms and user-generated content than older audiences. 66% believe their generation has a big impact on online culture. They favor co-creation, immersive audiovisual storytelling, and content influenced by digital cultures.