TLDR Index
TLDR Marketing

TLDR MARKETING 2025-09-10

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01GENERAL

03STRATEGIES & TACTICS

5 SMART ECOMMERCE RETARGETING STRATEGIES TO RECOVER LOST SALES

Most e-commerce retargeting focuses too much on coupons, but buyers often abandon carts for reasons unrelated to price. Marketers should align messaging to each stage of the funnel. Cart abandoners may need social proof or urgency, while browsers need education or reminders. Use dynamic ads segmented by behavior and predicted value. A/B testing formats like SKU clusters versus single product reminders can significantly improve ROAS.

getresponse.com17 min read

LINKEDIN ADS: MAX DELIVERY VS. MANUAL BIDDING

Test manual bidding on LinkedIn Ads instead of max delivery. In repeated campaigns, switching drove a 65.5% increase in clicks and 52.7% more impressions on the same budget, with only minor shifts in audience mix. Manual bidding helps stretch spend further and reach more new buyers, which is key for growth. However, keep in mind that chasing the lowest CPC/CPM can limit access to higher-value audiences.

linkedin.com1 min read

04RESOURCES & TOOLS

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advertise.tldr.techSponsor

TIKTOK SEARCH ADS CAMPAIGN: UNLOCKING INCREMENTAL GROWTH IN THE FUTURE OF SEARCH

TikTok's Search Ads Campaign delivers stronger results than traditional mid-funnel initiatives, driving 2.0x higher purchase lift overall and 2.2x for enterprise advertisers. In retail, dedicated search campaigns achieved a 1.9x purchase lift and higher incremental ROAS compared to non-search campaigns. TikTok searches are rising sharply, up 40% year over year, with 86% of Gen Z internet users searching on the platform weekly. Aerie demonstrated the impact of TikTok search ads, achieving a 3% lift in conversions, 3,800 incremental purchases, and a $2.64 iROAS by combining them with In-Feed Ads.

ads.tiktok.com3 min read

CMOS SEPARATING THE HYPE FROM WHAT'S REAL (WEBINAR)

Exit Five founder Dave Gerhardt will host a live webinar on September 23 with Jennifer Delevante-Moulen (CMO of Knak) and Tara Robertson (CMO of Bitly) to cut through AI hype and share how B2B marketing teams are actually using AI today. They will discuss where AI accelerates execution, which creative work still needs humans, and how CMOs can update playbooks for AI.

app.zuddl.com

WHATAGRAPH 3.0

Whatagraph replaces fragmented tools with one system. Marketers can connect 55+ sources, clean and organize data, and create branded reports in seconds using prompts or drag-and-drop. Its AI assistant delivers instant insights, summaries in 18 languages, and plain-language answers to ad-hoc questions. Reports auto-update every 30 minutes.

whatagraph.com6 min read

05MISCELLANEOUS

THE FUNNEL HASN'T COLLAPSED, IT'S COMPRESSED

Social commerce has compressed into a single scroll. Platforms like TikTok and Amazon collapsed discovery, intent, and purchase into one swipe. This isn't the death of the funnel but its evolution, where mental states still matter, only processed faster and often simultaneously. The risk is that brands overinvest in visible conversions while neglecting memory-building, even though long-term growth still depends on penetration and brand availability. The real challenge is balancing speed with stickiness so brands aren't forgotten when discovery and purchase happen in seconds.

mediacat.uk7 min read

HOW CONTENT LABELS INCREASE CLICKS

Researchers found that content labels such as “most read” and “most shared” significantly affect click behavior. Across 5 experiments, 2 surveys, and 36,679 ad clicks, people perceived “most read” content as 18.4% more informative, while “most shared” was seen as 32.5% more entertaining. When searching for information, people clicked 23.9% more on articles labeled “most read” and were 67.9% more willing to read them compared to “most shared.” For entertaining content, “most shared” labels drove higher clicks, showing that labeling content with the right signal can increase engagement.

app.sciencesays.com3 min read