5 SMART ECOMMERCE RETARGETING STRATEGIES TO RECOVER LOST SALES

Summary from the TLDR Marketing newsletter

Most e-commerce retargeting focuses too much on coupons, but buyers often abandon carts for reasons unrelated to price. Marketers should align messaging to each stage of the funnel. Cart abandoners may need social proof or urgency, while browsers need education or reminders. Use dynamic ads segmented by behavior and predicted value. A/B testing formats like SKU clusters versus single product reminders can significantly improve ROAS.