FACEBOOK AD COSTS JUMP 21% IN 2025, BUT STILL BEAT GOOGLE

Summary from the TLDR Marketing newsletter

Facebook ads are getting more expensive for leads but cheaper for clicks. Cost per lead now averages $27.66, while CPC fell to $0.70. Traffic campaigns saw stronger engagement, making them a better ROI play in 2025. However, lead generation is under pressure with lower conversion rates. For marketers, this means tighter audience targeting, refreshed creative, and smarter funnel planning are essential for good ROI.