LINKEDIN ADS: MAX DELIVERY VS. MANUAL BIDDING

Summary from the TLDR Marketing newsletter

Test manual bidding on LinkedIn Ads instead of max delivery. In repeated campaigns, switching drove a 65.5% increase in clicks and 52.7% more impressions on the same budget, with only minor shifts in audience mix. Manual bidding helps stretch spend further and reach more new buyers, which is key for growth. However, keep in mind that chasing the lowest CPC/CPM can limit access to higher-value audiences.