NETWORKS, NOT AI OR SEARCH, ARE THE #1 TRUSTED SOURCE AMID INFORMATION OVERLOAD

Summary from the TLDR Marketing newsletter

LinkedIn research shows professionals trust their networks more than AI or search. 43% cited colleagues as their top source for advice, and 64% said networks help them decide faster. Rising AI expectations overwhelm workers, as 51% feel learning AI is like taking on another job. For brands, this means B2B buyers rely on peer insight as much as company channels.