GLOBAL MARKETING LEADERS SAY THEY'LL INVEST MORE IN SOCIAL MEDIA

Summary from the TLDR Marketing newsletter

80% of marketing leaders plan to shift funds to social media as it becomes central to customer acquisition, loyalty, and revenue. Top platforms driving business impact are Facebook (70%), YouTube (68%), and TikTok (64%). 87% of leaders will increase paid social spend, over 80% will raise investment in influencer and organic social, and 75% plan to grow social team headcount, especially in SEO roles. However, only 44% rate their teams as “expert” in measuring ROI, which is often blamed on a lack of sophisticated reporting.