LINKEDIN DEEPENS VIDEO AD PUSH, TAPS MORE PUBLISHERS AND CREATORS TO SPUR GROWTH

Summary from the TLDR Marketing newsletter

LinkedIn is expanding its BrandLink program by adding more publishers and creator-led video shows, with sponsors including AT&T Business, IBM, SAP, and ServiceNow. Since launching, it has brought in over 70 publishers and creators, with the number of creators on the platform nearly doubling since 2021. BrandLink revenue rose nearly 200% in the three months to June 30 compared to the prior quarter, while publisher and creator payouts more than tripled year over year. Video remains one of LinkedIn's fastest-growing formats, with uploads up over 20% by July and views rising 36% year over year as of February.