TLDR Index
TLDR Marketing

TLDR MARKETING 2025-08-27

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02STRATEGIES & TACTICS

DISCOUNT COUPONS: WHEN TO GIVE % OFF VS $ AMOUNT OFF

Percentage coupons are more effective for store-wide promotions than fixed amount discounts. In an analysis of over 70,000 grocery orders, percentage coupons led to 42% more customer spending, 56% larger basket sizes, and 50% more profitability compared to fixed amount coupons. Fixed amount coupons work better for discounts on specific products or brands because they are easier for customers to calculate. Very large discounts, such as 60%, can hurt sales if customers doubt product quality.

app.sciencesays.com3 min read

ETHOS IN ADVERTISING: WHY IT WORKS + EXAMPLES

81% of consumers say they need to trust a brand before buying, but only 39% trust advertising overall, creating both a challenge and an opportunity for businesses. Ethos, which focuses on credibility, builds trust by showing character, competence, and care. Small businesses can use strategies like testimonials, community engagement, founder highlights, celebrity or influencer endorsements, and awards to establish credibility in digital advertising. Credible ads lead to higher conversion rates, lower acquisition costs, and long-term customer loyalty. Unlike short-term discount ads, ethos-based marketing creates sustainable growth through trust and word-of-mouth.

links.tldrnewsletter.com5 min read

03RESOURCES & TOOLS

UNLOCK NEW LOYALTY FEATURES IN GOOGLE ADS & MERCHANT CENTER

Google Ads is introducing new loyalty offerings for brands. Retailers can now personalize member-only pricing and shipping benefits across both free and paid listings on Google, designed to drive deeper engagement with the most valuable shoppers. Sephora has used personalized annotations to show signed-in shoppers specific discounts based on their loyalty tier, which resulted in a 20% increase in click-through rate for personalized ads shown to loyal customers. Google Ads is also launching a loyalty goal to help optimize budgets towards the highest-value shoppers.

blog.google1 min read

ZUBTITLE

Zubtitle streamlines video editing for social media by automatically transcribing speech and adding captions, headlines, and progress bars. It also enables resizing and formatting for various social platforms.

zubtitle.comTool

SOP: AI-ACCELERATED WRITING

This “smart chain” turns complex topics into clear content through 7 steps. These include agent research, voice dictation, synthesis, examples, metaphor, polish, and micro-test with iteration. It provides ready prompts, quality checks, and deliverables, enabling end-to-end management of the content process.

woolen-browser-ca4.notion.site3 min read

04MISCELLANEOUS

PRIVACY-SAVVY, KID-SAFE: THE NEW PLAYBOOK FOR KIDS' ADS ON CTV

Kids' content and co-viewing households are very valuable for advertisers since children influence household purchases. However, strict privacy laws like COPPA and GDPR-K, combined with the growth of ad-supported and FAST platforms, make compliance a major challenge. Regulators judge campaigns by likely audience, not genre, so brands must replace data-driven targeting with context-based strategies, creative suitability, and data minimization.

videoweek.com4 min read

A CHEEKY PINT WITH ANTHROPIC CEO DARIO AMODEI

In this interview, Dario Amodei, CEO of Anthropic, discusses how he built the company with his sister and six other co-founders. He covers their work with the DoD, how the team proved skeptics wrong on revenue, and how AI models display capitalistic impulses as they improve. He also explains the current AI market structure and players, AI advancements vs. safety regulations, and how he personally uses AI.

cheekypint.substack.com40 min read