HOW TO RECLAIM AI SEARCH TRAFFIC FROM HALLUCINATED URLS

Summary from the TLDR Marketing newsletter

Hallucinated URLs are web addresses generated by AI that look real but don't exist on a site. To reclaim AI search traffic from them, filter analytics to show only AI assistant visits, export the data to Google Sheets, and use an Apps Script to check each URL's HTTP status. Identify URLs with a 404 status and significant traffic, then set up 301 redirects to relevant existing pages. This approach turns non-existent, AI-invented URLs into traffic drivers while revealing the kinds of content LLMs expect your site to have.