TLDR Index
TLDR Marketing

TLDR MARKETING 2025-08-15

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02STRATEGIES & TACTICS

HOW TO RECLAIM AI SEARCH TRAFFIC FROM HALLUCINATED URLS

Hallucinated URLs are web addresses generated by AI that look real but don't exist on a site. To reclaim AI search traffic from them, filter analytics to show only AI assistant visits, export the data to Google Sheets, and use an Apps Script to check each URL's HTTP status. Identify URLs with a 404 status and significant traffic, then set up 301 redirects to relevant existing pages. This approach turns non-existent, AI-invented URLs into traffic drivers while revealing the kinds of content LLMs expect your site to have.

linkedin.com1 min read

AHREFS' CMO 13-POINT GUIDE TO AEO

Unlike SEO, AEO focuses on how AI represents your brand across the web. To increase brand visibility in AI chatbot responses, track current mentions of your brand. Find the top-cited domains and pages in your niche. Secure placements on authoritative sites. Keep high-traffic pages accurate and well-structured. Write in clear, simple sentences. Engage on UGC platforms like Reddit and Quora. Create AI-friendly content with original research, statistics, comparisons, and experiments. Close topic gaps where competitors are cited but you are not. Bet early on emerging topics. Build branded search demand with unique frameworks and research. Repurpose content into videos and capture AI “hallucinated” URLs with redirects.

linkedin.com2 min read

WHEN TO RESTRUCTURE YOUR GOOGLE ADS ACCOUNT – AND HOW TO DO IT RIGHT

Restructuring a Google Ads account can be a powerful tactic to restore growth and improve efficiency, but it also comes with risks such as wiping out historical data and disrupting Google's learning algorithms. Common warning signs that a full rebuild might be needed include bloated or mismatched keyword groups, persistent irrelevant search queries, budgets being spent in the wrong places, and performance flattening despite regular optimization efforts. The most effective restructures start with a detailed audit to identify what's truly working, preserve those high-performing elements, and then roll out changes in planned stages.

searchengineland.com8 min read

03RESOURCES & TOOLS

GOLPO

Golpo AI transforms written content, internal workflows, and course materials into professional explainer videos and podcasts. It offers whiteboard animations, supports over 50 languages, and includes script validation, voice options, and API access for scalable content creation. It integrates with GitHub, Jira, and Google Calendar, making it easy to convert complex information into shareable audio and video content.

golpoai.comTool

TIP: CHATGPT'S CUSTOM INSTRUCTIONS

ChatGPT allows you to add custom instructions that guide its responses, even on free accounts. These instructions act as an invisible layer of your prompt, letting you set your name, work context, and ChatGPT's personality traits, as well as specify writing preferences like style, tone, and banned words or phrases. To set them up, go to Settings → Customize ChatGPT, fill in the sections, toggle “Enable for New Chats,” and save. Adding prompt-style directions and prioritization notes helps ensure consistent outputs. Keeping a backup is recommended, as changes can dramatically alter results. This feature, especially with GPT-5, can significantly improve output quality.

linkedin.com2 min read

04MISCELLANEOUS

SEE HOW THIS HAIR CARE BRAND TURNED WEATHER WOES INTO A MARKETING MOMENT

In July, göt2b hosted an interactive pop-up in Brooklyn's Domino Park featuring a humidity-powered “Emergency Box” that dispensed free full-size products when humidity reached 60% or higher. The vending machine allowed guests to select their hair type before receiving frizz-fighting products, while a scrolling LED sign indicated when the box was unlocked. Visitors could also take photos in a “Frizz-Free Photo Zone” and enjoy curl-pattern-inspired rolled ice cream. TXG, the agency behind the project, also sent influencer mailers styled as “Emergency Frizz Kits” with faux glass packaging.

bizbash.com2 min read

THE PROS & CONS OF EVERY AUTOMATED BIDDING STRATEGY IN GOOGLE

Google Ads offers eight automated bidding strategies, with some falling under Smart Bidding, which uses auction-time optimization for conversions or conversion value. Each strategy serves different goals, such as Maximize Conversions for lead volume, Maximize Conversion Value for high-value leads, Target CPA for cost control, and Target ROAS for profitability. Successful automated bidding requires accurate conversion tracking, realistic targets, and enough recent conversion data. Advertisers can mix strategies across campaigns, ad groups, or portfolios based on goals and data availability. While automation saves time, performance should be monitored regularly to ensure campaigns meet objectives.

links.tldrnewsletter.com11 min read