AHREFS' CMO 13-POINT GUIDE TO AEO

Summary from the TLDR Marketing newsletter

Unlike SEO, AEO focuses on how AI represents your brand across the web. To increase brand visibility in AI chatbot responses, track current mentions of your brand. Find the top-cited domains and pages in your niche. Secure placements on authoritative sites. Keep high-traffic pages accurate and well-structured. Write in clear, simple sentences. Engage on UGC platforms like Reddit and Quora. Create AI-friendly content with original research, statistics, comparisons, and experiments. Close topic gaps where competitors are cited but you are not. Bet early on emerging topics. Build branded search demand with unique frameworks and research. Repurpose content into videos and capture AI “hallucinated” URLs with redirects.