HOW THE FCC'S POTENTIAL OVERHAUL OF A 20-YEAR-OLD RULE COULD AFFECT TV ADVERTISING

Summary from the TLDR Marketing newsletter

With TV ad revenue falling and streaming ad dollars surging, the FCC is weighing whether to scrap a rule that caps broadcast ownership at 39% of the national audience. Broadcasters and industry groups say loosening the limit would allow networks to become more modern, attract younger viewers, and better compete with tech platforms like Google and Facebook. Opponents caution that such a move could give more power to large corporations or politically aligned owners, reducing competition and media diversity.