THESE KINDS OF SOCIAL MEDIA VIDEOS ARE MOST LIKELY TO CONVERT SHOPPERS

Summary from the TLDR Marketing newsletter

Informal, first-person TikTok videos lasting 10-15 seconds consistently drive the most product sales. Over half of social media users say content on platforms like TikTok and Instagram directly influences their purchases, and 45% are more likely to buy trending products. Around 70% use social media to decide if an item is worth buying, with verified reviews as the most trusted source. Everyday users are trusted for recommendations by 66% of people, compared to 49% for influencers and 38% for celebrities.