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TLDR MARKETING 2025-08-12
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01GENERAL
02NEWS & TRENDS
AI SHOPPING TOOLS THREATEN AFFILIATES
ChatGPT, Gemini, and Google's AI Overviews could disrupt affiliate marketing by giving direct product recommendations that bypass review sites, reducing traffic and altering attribution during the holiday season. This may hurt ecommerce merchants that rely on affiliates for low-cost customer acquisition, as fewer clicks could mean fewer sales. Some AI-driven sales may still come from affiliate-generated content, but without commissions, affiliates may create less content in the future.
practicalecommerce.com2 min read
AS TARIFFS HIT, BIG COMPANIES DOUBLE DOWN ON MARKETING
Executives at major companies are maintaining or increasing marketing investments despite tariffs, inflation, and weaker job growth. Ralph Lauren raised marketing spending to 7.5% of sales from 6.7% last year, while Church & Dwight and Molson Coors plan to protect spending even at the cost of short-term earnings. Gartner data shows that over two-thirds of US consumers are adjusting their spending due to economic pressures. Yet companies like Kenvue and McDonald's remain focused on brand visibility, product innovation, and value, believing this will strengthen their position when conditions improve.
adweek.com2 min read
03STRATEGIES & TACTICS
WHAT WORKS NOW IN GOOGLE ADS: 11 HIGH-IMPACT TIPS FROM TOP PPC EXPERTS
11 experts share strategies that delivered strong Google Ads results in the past 6 months. Their approaches included segmentation and consolidation to boost ROAS, focusing on unit economics for clearer strategies, and returning to basic marketing principles that lifted CTR by up to 67%. Other tactics involved using feeder strategies to cut CPA by 60%, enriching conversion tracking with server-side tagging and customer data, and building optimized landing pages to drive higher-quality leads. Experts also stressed the value of continuous self-development, blocking time for experimentation, mastering fundamentals before automating, and leveraging AI with the Google Ads API to build custom tools.
ppcmastery.com8 min read
THESE KINDS OF SOCIAL MEDIA VIDEOS ARE MOST LIKELY TO CONVERT SHOPPERS
Informal, first-person TikTok videos lasting 10-15 seconds consistently drive the most product sales. Over half of social media users say content on platforms like TikTok and Instagram directly influences their purchases, and 45% are more likely to buy trending products. Around 70% use social media to decide if an item is worth buying, with verified reviews as the most trusted source. Everyday users are trusted for recommendations by 66% of people, compared to 49% for influencers and 38% for celebrities.
links.tldrnewsletter.com1 min read
04RESOURCES & TOOLS
CREATOR EARNINGS REPORT 2025
The creator economy has grown 19% since 2024 to $250B. Yet over 57% of full-time creators earn below the US living wage of $44K, and more than half make under $15K annually. NeoReach identifies a $15K “monetization barrier,” where income growth accelerates once surpassed, but most remain below it due to limited monetization options, content constraints, and weak revenue strategies. Brand deals, the top revenue source for 49% of creators, are down 10% from last year as more shift to ad revenue and self-owned brands. Creators who prioritize monetization earn over twice as much as others, averaging $132K.
influencermarketinghub.com15 min read
HOW CHATBASE USES 20+ AI AGENTS
At Chatbase, a 15-person team leverages over 20 AI agents powered by tools like Lovable, Make, and Supabase to enhance marketing, content, support, and sales efforts. Marketing agents analyze social media trends and competitor ads to shape campaigns, while content agents track customer questions to produce articles, newsletters, and help docs. Support agents handle conversations, convert FAQs into documentation, and identify high-intent leads. Sales agents qualify prospects, schedule calls, and record feature mentions to improve product and messaging. The post includes a video that illustrates how all these tools work together seamlessly.
linkedin.com2 min read
05MISCELLANEOUS
YOUR BRAND CAN STAND FOR TWO THINGS AT ONCE
Challenger brands can compete with category leaders by using a multi-message positioning that pairs two distinct associations instead of focusing on one. New Balance combines sports and culture through celebrity campaigns, fashion collaborations, and products that blend performance with style. Joe and the Juice pairs health with a rockstar vibe, creating a lively and distinctive brand experience that stands out from typical wellness-focused juice bars. Multi-message strategies offer differentiation, depth, and defensibility, but they also require strong guidelines and consistent execution across all touchpoints.
embeddedbrandstrategy.substack.com3 min read
THE GREAT DIVERSIFICATION: HOW 8 COMPANIES ARE EVOLVING THEIR SEO STRATEGIES
AI-driven search changes are forcing brands to diversify beyond traditional SEO, with strategies spanning social-led thought leadership, selective content gating, aggressive programmatic publishing, and more. Companies like Seer Interactive, HubSpot, Customers.ai, Nerdwallet, and Tally are blending owned media growth with multi-channel discoverability. The common thread is building resilience by owning audiences and reducing vulnerability to algorithm shifts.
ahrefs.com19 min read
06QUICK LINKS
5 MARKETING TRENDS I CAN'T STOP THINKING ABOUT
Creative constraints, shock value, and authentic human tone are proving more effective than hype-driven AI launches or big ad spends.
marketingideas.com2 min read
PEPSI LAUNCHES LANDMARK CAMPAIGN: IS THIS THE FUTURE OF ADVERTISING?
Pepsi's new campaign partners deeply with creators, signaling a shift toward co-created advertising.
creativeboom.com4 min read